Is Instructional Design Your Next Career?
From custom eLearning and instructional design programs to scalable business systems, I help organizations develop their people, entrepreneurs scale faster, and aspiring instructional designers launch careers they love.
I'm a strategist, systems builder, and instructional design expert with deep experience across corporate L&D, higher education, and business operations.
I've helped organizations build high-performing L&D functions from the ground up, and worked alongside startups and growing businesses to put the operational infrastructure in place: accountability systems, KPIs, hiring frameworks, and the structure that makes every part of a business run, not just the training department.
My background spans every layer of how organizations learn and grow, and I bring that full picture to every engagement.
L&D Services
Need training, eLearning, LMS buildouts, or a full L&D strategy? I'll handle design, development, and delivery end-to-end for organizations, authors, and professional speakers. You focus on your mission. I'll build the learning infrastructure behind it.
Explore servicesID Education
Ready to break into instructional design? I offer multiple pathways: a free masterclass to help you explore the field, self-paced courses for foundational skills, and the full IDTA Certificate Program with mentorship and a recognized credential. Start wherever you are. See the full 4-step path into instructional design
View all coursesScale Your Business
Most growing businesses stall not from lack of effort, but lack of systems. As a trained integrator, I step inside your organization and build the structure that makes it run: clear accountability, defined roles, measurable KPIs, and hiring frameworks that scale. Strategy is only as good as the systems behind it.
See how it worksTake the free career quiz and get a personalized result in under 2 minutes. No experience required. Instant results.
Take the free quizWorking with Shawntay and team at the Instructional Design Company was a dream come true. Their creativity, expertise, and professionalism throughout the entire process was beyond top notch. I engaged them to help turn my first book into a training course, and I could not be happier with how the final product turned out. If you have an instructional design project and you're considering which company to work with, you can stop your search and thank me later. They are truly the best in the business.
100% recommended! Shawntay KNOWS. HER. STUFF. She has created an incredibly thorough program. It's hard to believe how much I learned in 12 weeks. I feel confident in all stages of ADDIE. Areas I grew the most: training needs analysis, designing training that meets company objectives, keeping adult learners engaged, storyboarding, and creating effective assessments. Thank you, Shawntay!
Our business is unrecognizable from the impact the Instructional Design Company has brought across domains: scoping, project management, program management, how projects are staffed, team oversight, cost management, culture, and governance. This is not an oversell. The IDC team is achievement-oriented, gets it right, and operates with integrity and care.
A real, honest look at what instructional designers do, what the field pays, and whether your background makes you a great fit. No fluff, no guesswork. Join thousands of professionals who have already watched.
Whether you're hiring a team, scaling a business, or launching a new career, you're in the right place.