- FREEBIES
Are you just checking a box with training? Let’s see.
Pick up dry cleaning. Check.
Write blog draft and post. Check, check.
Read books, drink wine, and conquer the world. Check, check, and CHECK.
I live by checkmarks. Checking things off my to do list keeps me on track for success and, more importantly, keeps the bills paid and the lights on and wine stocked in the fridge.
Checking things off a list keeps the world moving, but solely living for a check mark is not really living. It might make us feel productive as things are ceremoniously completed and checked off, but we can sometimes compromise mindful intention and quality in pursuit of the sought-after check mark.
In the same way, we, as training professionals, are often tasked with developing training materials and fulfilling obligations because someone thinks it’s a good idea. And we, being the professionals we are, take up the sword and complete the assignment. Check, check.
But is that solution just checking a box with training?
Is it really something that’s needed for the intended learner that is meaningful and relevant?
It’s hard to slow down and be intentional with what we say and what we create. And depending on your position and your tasks and obligations, intentions can be squashed under the sheer weight of it all.
If this is you, I’m throwing you a lifeline with a few important questions to keep you out of the box-checking assembly line.
- What are the intended learning goals or learning outcomes?
- What metrics are trying to be influenced?
- Why do we need this training?
We also need to look at a couple of examples to really understand what goes into a great training and how to avoid just checking boxes when it comes to meaningful learning.
What are the intended learning goals or outcomes?
This question is important as it not only makes you think about what other questions to ask–who is the learner, what mode of delivery, etc.–it also will get the gears turning of who asked for this training.
A lot of things seem like a good idea to do especially if it’s “just what we always do.” Or if there are some unrealistic expectations about what the learning goals really are.
You’re not just asking yourself this question, you need an answer from who is recommending the training in question. The goal is important because it puts the finish line out there for you to know what success looks like to build the right training and what the learner needs to achieve success.
What metrics are trying to be influenced?
Metrics can be a BIG influencer when it comes to training and development. Whether it’s aimed at raising employee satisfaction, customer satisfaction, or some other number, this is usually tied to money.
Money is also a big influencer when it comes to fulfilling a need or bridging the gap between performance and investment.
Knowing what metrics are driving the need for training, or IF there is metrics driving the training need, will absolutely help you steer the money ship where it needs to go.
Why do we need this training?
If things still feel a bit shaky with the training purpose, this question will help to solidify things for you and help prevent you from just checking a box with training…
“Why do we need this training?
WHY you need something can also help flesh out some other, not-so-apparent forces behind your marching orders. A reason can be that one person seems to be lagging behind the herd OR it can be a total downfall in performance in the entire herd of employees.
That one, slow-moving gazelle might need some one-on-one coaching or some other attentive action from HR and might not indicate the best use of your time.
In another scenario, a training might be ordered because it follows a predefined set of orders that no one can tell you where it came from in the first place. You might hear things like “we have always done it this way” or “so-and-so who used to work here said we should do this.”
This gives you a golden opportunity to help guide a training need in the right direction rather than just checking a box.
To give you a better idea about what that looks like, we need to look at a few examples.
Example #1 – HR Policy Webinar
HR Department: We need to push out our latest _____ policy and we need everyone to read and acknowledge the policy. Can you make us a training?
- What are the intended learning goals? Employees would acknowledge the receipt of the policy.
- What metrics are trying to be influenced? No metrics.
- Why do we need this training? We need everyone to view the policy and acknowledge that they’ve received it.
This does not need a training, but simply a statement where the learner clicks a link to read the policy and checks a box that they acknowledge receiving the policy.
Building a highly interactive training for a policy change doesn’t always equate into a training need because policies change often.
And speaking as someone who poured over 100 hours of creative energy into a training for a new policy just to see it turn into a PDF six months later, it hurts. It hurts a lot. But I’m not bitter, not bitter at all.
Also, just because the learner needs to check a box, doesn’t mean it’s not a good fit. To the same point, just because the learner has to interact a lot with the content does not mean it is a good fit.
Example #2 – New Product Training
Product Development Department: We need a training on the new product.
- What are the intended learning goals? Present information on the new product.
- What metrics are trying to be influenced? Product usage.
- Why do we need this training? To inform the learner about the new product.
This one is tricky and I see it all the time. Because it could go one of 2 ways: (1) Interactive learning opportunity for the user to learn best practices for the new product or (2) an information dump of all the features of the new product.
Information dumps are the worst. My mind wanders, your mind wanders, everyone…what were you saying?
If usage is the big metric, usage should be the purpose. For training purposes, usage centers around how the learner can USE the thing or product or program, not just absorbing a ton of information.
Lots of things can go into great training. And it can be so overwhelming when you’re staring down the barrel of 150 or 200 working hours to make that great training.
This only puts more importance on knowing what the learning goals are, what you’re trying to influence, and WHY the company needs this training. Because once you know these things, you can make a kick-ass training.
Kick-ass training needs goals, evaluation metrics, and a strong purpose that does not just solely check a box. The Instructional Design Lab is here for you with no BS and no fluff if you’re needing more confidence.
Achieve your goals, sprint past the slow-moving gazelles, and create the most kick-ass training.
Check, check, and CHECK.
Got Questions?
My Facebook page is a great place to add your questions and engage with other instructional designers on different topics related to instructional design, so jump on in and join the conversation.
Follow Us on Facebook
The Testimonials are In:
Client
Shola Richards
Working with Shanwtay and Katie at the Instructional Design Company was a dream come true. Their creativity, expertise, and professionalism throughout the entire process was beyond top notch. I engaged them to help turn my first book into a training course, and I could not be happier with how the final product turned out. If you have an instructional design project and you’re considering which company to work with, you can stop your search and thank me later. They are truly the best in the business.
Shola Richards
Student
Graphic Designer
I joined the Instructional Design & Tech Accelerator Certificate Program because I struggled to find jobs in instructional design beyond the development phase. I’ve done a couple of training programs with lots of random projects, but I was overwhelmed, not connecting the dots, and not good at structuring my writing to hit learning objectives. I was looking for motivation and direction at beginning a better Instructional Designer.
After taking the Instructional Design & Tech Certificate program and joining my fantastic team for support, I found the structure and approach to be what I need to take my next steps, evening improving my skills in the development stage.
Gayle Bower
Student
Teacher, Future Instructional Designer
I love how this course let’s you work at your own pace. I got great tips and learned many things. The ongoing support for multiple people and groups is what I love the best. You are never alone in this process. I have been able to adjust my resume and began creating a portfolio of work I’ve completed to add when applying for jobs. I use many of the PowerPoint skills in my lessons and trainings. I would highly recommend this for anyone wanting to become an instructional designer.
Laurie Henderson
Student
Teacher, Future Instructional Designer
I have searched for the last few years to find some suitable career change where I wouldn’t have to earn another degree and where I could use the talents and skills I already have as a teacher. When I came across the Instructional Design Accelerator course, I loved the fact that Shawntay was a former teacher and could relate to a teacher’s need to transition from the classroom. This was what sold the course for me. Her experiences are invaluable especially when translating teacher duties to instructional designer duties. I would (and have) recommended this program to other teachers I know who are looking to transition out of the classroom. I do appreciate ALL of her feedback on my projects!
Wendy McMillian
Student
L&D Project Manager
The Instructional Design & Tech Accelerator certificate program is one of the most comprehensive ID programs out there for beginners. If you’re looking to grow your schools in ID and development then I highly recommend this program. Not only will this program give you an overview of theory, but you will receive a thorough walkthrough of how to apply what you have learned. Although I had already secured a position in Learning & Development when I bought this course, it helped me to move up into a new position as a Learning & Development Project Manager!
Gabby Grimaldo
Student
Future Instructional Designer
If you have any interest in ID, sign up for this program NOW! Shawntay and her team are top notch! The course content exceeded my expectations in a big way and the encouragement and support continues to be so valuable. You will not feel alone going through this course, you will learn so much, you’ll have many cheerleaders, and you will have fun!
Shanna Howe
Student
Future Instructional Designer
I am really enjoying this program! It’s prerfect for someone who is thinking about a career shift to Instructional Design and does not have a lot of experience. This is my first real introduction to Instructional Design and it’s been the perfect beginner course to help me get my feet wet. The modules are broken down well and it’s great to go at your own pace and at your own time. The modules themselves are very comprehensive and you learn a lot from all of them. I really like how each one build upon each other and you’re working towards the bigger project of designing your first training course from scratch. I’m learning so much from going through this course! I was provided great feedback from Katie and Shawntay through the process via Trello Boards, comments on the Google documents, and Facebook group. This course has been well worth the time and effort and I appreciate the fact that I will always have the resources available to me after I complete the training (just in case I’m not quite ready to transition yet).
Aviva Berkowitz
Student
Future Instructional Designer
I can’t say enough great things about the Instructional Design & Tech Accelerator Certificate Program! The length of the program is perfect; it doesn’t feel rushed and there’s just the right amount of structure to give you the accountability you need. There are so many opportunities to get live answers to any questions you have related to the course content or anything ID-related! This program gave me the support and structure I needed to both feel affirmed in the relevant skills I already had coming in and to fill in the gaps I had as a career-changer going into ID. Shawntay, Katie, and all the coaches are super helpful and supportive. I now feel confident that I have the tools and access to resources I need to apply for ID jobs without wondering if there’s something I’m “missing” in the preparation process. I’d highly recommend this program to anyone wanting to transition into ID or who just wants to brush up on their skills in the field.
Krista Johnson Awomoyi
Student
Freelance Instructional Designer
I’d highly recommend the Instructional Design & Tech Accelerator Certificate Program. I’m blown away by how much I learned in just 12 weeks. I had ID experience prior to taking this course and was just looking to get a better understanding of applying adult learning principles. This course well exceeded my expectations! Not only did I gain a clear understanding of adult learning principles, I was also able to apply those principles by creating assets for your portfolio using PowerPoint, Adobe Premiere Pro and Storyline. The hands on support that we received was top notch.
Darlene Dalgleish
Student
Instructional Designer
This program is one of the most robust yet fulfilling L&D programs I’ve seen. I learned so much about the industry and about the limitlessness of my own capabilities. I am so appreciative of Shawntay and all of the trainers who took part in the program. They went above and beyond with not only guiding, but communicating live and working one on one or in small groups. If you are on the fence, I say take the leap and you will not regret it! There’s so much to learn, not only from the trainers, but also the learners in your group. Everyone comes in with their own skills and can be additional support and guidance for you. Thank you for creating this program!
Shawnice Edge
Student
Instructional Designer Training Facilitator
Shawntay is an amazing individual. She is very knowledgeable in all aspects of ID and eLearning. She is also very compassionate and loves to help and see everyone around her grow and prosper. Shawntay has been a great mentor to me and she has helped me mature as an instructional designer and eLearning developer. She has provided me with opportunities when others have overlooked me. I am very grateful to have met and built a lifelong relationship with Shawntay.
I recently got hired into my first instructional design / training position and Shawntay was one of the first people to congratulate me!
Brian Hightower
Student
Freelance Instructional Designer
My teacher-to-instructional-designer journey began two years ago when I left my teaching comfort zone and started my first freelance ID job. Now, I’m stepping out of the classroom and taking my freelance work full-time, so I’m thrilled to be joining the Tech Accelerator program. Adding technologies like Articulate 360 and Adobe Premiere Pro to my qualifications will help me take my courses to the next level and attract more clients!
Sarah Smith
Student
Teacher Transitioning into Instructional Design
I am genuinely grateful for this course. I wanted a real-world perspective and feel like I got it. I’m teaching now, but nearing retirement age but can see myself working as an instructional designer well into my retirement years. My other goal is to take as many courses in statistics as possible in hopes of bringing some mathematical precision to the ROI question. Like you say, getting accurate metrics to measure ROI can be a challenge, but I intend to work on that part. That’s unimportant right now, what is important is the fact that I feel like this course was well worth every penny I spent and I would to it again in a heartbeat. I have too much going on right now, but as soon as I get some time freed up I intend to take your course in project management.
Lee R
Client
Turns Your Written Thoughts Into a Masterpiece!
Shawntay Skjoldager can turn your written thoughts into a masterpiece. She is great to work with and the most organized person I know!
Sheryl Rhoades
President and CEO, The Creative EntreprenuerClient
Shawntay has been incredible!
Shawntay has been incredible and her team is responsive and effective in translating my training programs into professional presentations. Don’t hesitate to contact her for your project.
Beth B. De Lima, MBA, SPHR-CA, SHRM-SCP
President and Principal of HRM Consulting, Inc.Client
IDC is My Secret Weapon to Soar Above My Competition!
The IDC team has been my secret and special weapon of success. They have delivered above and beyond with every single project out in front of them. They have met and beat timelines. They have been Uber responsive every step of the way. I keep them on speed dial and have and continue to recommend them to friends and clients. If you are in need of instructional design and plenty more, this is THE ALL-STAR team that will more than deliver and help make you and your project soar above the competition.
LT. COL. Jason O. Harris
U.S. Air Force Officer, Special Operations Pilot, U.S.A.F. Academy Instructor, Motivational SpeakerClient
A Tremendous Asset to the Project Team!
Working with Shawntay and the Instructional Design Company has allowed our university to meet the growing demands of our programs. Shawntay’s expertise allowed for the course development to be completed on time and met all of the university requirements. Shawntay’s project management skills were phenomenal and allowed my team to work on other areas while she completed this project for us. Her work is of high quality and her professionalism and willingness to help made her a tremendous asset to the project team.
Amanda Buckley
Academic Quality Assurance Specialist, Abilene Christian UniversityClient
Creative & Highly Talented!
Shawntay is a creative and highly talented instructional designer. She brought a wealth of knowledge, expertise, and leadership that enabled her to own the design and creation of a full scale facilitator curriculum and train-the-trainer program. It was a pleasure to partner with Shawntay, her project management and communication skills ensured the project was on time and on budget.
Susan Gatti
President, IMMIXIDClient
Breaks Down Mammoth Projects
“Shawntay is quick study and carefully synthesizes information for presentations that are clear, concise and captivating. Her personality draws the audience in and her content mastery is excellent. A team player and organizer, Shawntay has the ability to break down mammoth projects, keep everybody on time and on task.”
Rick Miller
Author, Speaker, Strengths CoachClient
eLearning Development
“I have had many opportunities to work with Shawntay—mainly in the support of implementing new eLearning initiatives. I have been very impressed by her ability to quickly learn how to use rapid eLearning development tools and effectively use them to create multiple courses within a short timeframe. Shawntay’s enthusiastic nature, attention to detail, and dedication to her work make her a pleasure to work with and a great asset to both Texas A&M University-Commerce and the broader training community within the Texas A&M University System.”
Ashley Christian
Director of Learning Strategy, Caveo LearningClient
Top Notch Professional
Working with Shawntay has been an immense pleasure. She is atop notch professional who brings enthusiasm and extensiveexpertise to professional curriculum development and execution. Her knowledge of tried and true techniques to maximize the effectiveness of presentations is invaluable.
Nancy Drapeau, PRC
Vice President of Research, CEIR - Center for Exhibition Industry ResearchClient
Fortunate to Find Shawntay!
“I was fortunate to find Shawntay when our organization was looking to expand and update our educational offerings. Shawntay proved herself to be an educational and personal development expert who immediately made an impact with our clients throughout Europe. Everyone who came into contact with Shawntay was immediately impressed by her level of expertise and willingness to share her knowledge with those around her. I would not hesitate to recommend Shawntay to anyone looking for an education subject matter expert.”
Jonathan Burt
Director of Qualifications and NSD Services, Mary Kay Inc.Client
Short Turn Around. On Time. Under Budget!
“We hired Shawntay to develop a training facilitator’s guide and PowerPoint slide deck for an operations manual heavy with technical content. The project was made more challenging by a very short turn around, 5 business days, and the fact that the operations manual wasn’t complete and was being updated simultaneously with the facilitator’s guide and slide deck. Despite these challenges, Shawntay delivered as promised. On time and under budget.”
Dave Beeman, CPP
Vice President, Andy Frain ServicesClient
Need an Expert Who Consistently Delivers?
“Working with Shawntay you will immediately notice her professional presence and poise, but over time her tenacious pursuit of excellence and her skills in instructional development and adult learning will really impress you. I worked with her at Mary Kay, and was able to experience firsthand her great rapport with regional partners in Europe, understanding their unique sales force training needs. In addition, Shawntay consistently exhibited grace under pressure, made executive decisions to move business forward. If you are looking for an expert who consistently delivers and goes the extra mile to get things done, contact Shawntay!”
Mellora Moore
Marketing Director, Academic PartnershipsClient
Quality Products & Solutions!
“I had had the pleasure of knowing and working with Shawntay on more than a few occasions. I found her to be a very good business partner and very committed to delivering a quality product or solution in a timely manner. I have always had a positive experience in partnering with Shawntay and would recommend that you consider leveraging her talent.”
Judy Owen, CPC
Transformational Leadership CoachClient
“Invest in yourself and take your skills to the next NEXT level!”
Get yourself signed up for Shawntay Skjoldager’s Instructional Design & Tech Accelerator Certificate Program today and be on your way to success! Within the first week of taking her course, you will experience growth! Be sure to plug into her Facebook Q&A sessions for personalized help, too. This is THE course to take if you are new to instructional design or have landed on the training team and need help getting started.
Patrick Hodges
Managing Partner, PHiGClient
“Her enthusiasm for adult learning is contagious!”
Shawntay has exceptional knowledge and experience with all aspects of creating and implementing effective, performance based training for adults. She is exceptional at needs analysis – identifying target audiences and collaborating with business owners to keep training focused on business needs. And she is great to work with – always providing great support to get projects done on-time and on-target. She is always on the look-out for new and more effective ways to engage learners. Her enthusiasm for adult learning is contagious!
Mike Stubblefield
eLearning Developer/Instructional Designer, Vivos TherapeuticsClient
“Spot on”
I have known and worked with Shawntay as a education program director and use the expertise of ShawntayMichelle for the development of my presentations. The service has always been “spot on” with professionalism, care and attention. Shawntay’s recommendations to my ideas make me look good to my clients.
Al Lomas CMP, CEM, CMM, CFE
Owner, Certified Consulting ServicesClient
“Shawntay Skjoldager reached in and made my training life so much easier!”
I am new to the training design and development world and I was SO excited to get in there, but I really lacked the real-world knowledge that would set me apart from my peers. And, then Shawntay Skjoldager walked into my life with an outstretched hand and a seemingly endless list of ways to knock every training out of the park. From the Training Analysis Form to the Tay Tay tips, this course made my life so much easier and even ironed out the review process that I had been struggling with for months.
Take time to invest in your own learning and make sure to put Shawntay Michelle at the top of your personal development list!
Katie Carter
Training Specialist, LegalShield