If I were a gambling woman, I would wager that nearly every training you have taken which you have actually enjoyed was loaded with learning strategies to keep you engaged. The inclusion of good learning strategies into the learning design can take a learning experience from a snoozer to a winner.
Let me ask you something, “What does a goldfish and your learner have in common?”
If you guessed, “a short attention span!” you earned an A+.
Learner attention spans are getting shorter and shorter in the digital age. Check out this article by Phillippe Wampfler if you would like to learn more about short attention spans. It provides some good insights into causes and solutions.
Heck, paragraphs aren’t even paragraphs anymore. Not really, anyway. Have you ever noticed that blog posts like this one often have really short paragraphs with lots of white space and images?
It’s not because we don’t know how to write posts using the standard 3-5 sentence paragraph. It’s because attention spans are shorter than they used to be and a lot of text looks too time-consuming to read.
So, a short paragraph it is with lots of headings and bullet points and numbers and images.
Short attention spans aren’t just true for articles, unfortunately. Your learners’ attention spans are short, too. To compensate for shorter attention spans and to keep learners engaged in the learning episode, as learning designers, we must include learning strategies into the learning design.
In this post, we will discuss 7 learning strategies that can help your learners stay engaged and maximize their learning.
Learning Strategy 1: WIIFM? (What’s In It For Me?)
The learning is all about them! And, learners need to know right up front what they are going to get out of the training. In fact, they need to know what they will get out of the training before it even begins, before they sign up.
Knowing “what’s in it for me” is the first litmus test a learner applies to determine the value of a training program. If the learner perceives little to no value, it will be harder to keep the learner engaged in the learning episode.
So, writing interesting, value-filled course descriptions and meaningful learning objectives are a must.
Learning Strategy 2: Get ‘Em Talking
“But my course is an eLearning course. My learners can’t talk to each other.” Are you sure? Maybe they can’t speak to their fellow learner in an oral conversation, but they can talk to one another. This is the digital age after all. Some of us do more silent talking than actual talking.
Have you ever been in a car with a group of teens? They will sit next to each other and text one another instead of speaking to each other. It’s the weirdest thing.
Anyway, getting your learners talking with one another is a form of engagement that can lead to relationships and community. If you have a classroom full of participants, get them talking to one another and often throughout the training. If your participants are learning online, get them in a discussion group or a private Facebook group and have them post questions and answer questions to keep them engaged with the content and their peers.
Learning Strategy 3: Connect the Dots
Do you remember playing connect the dots as a kid? You literally drew lines connecting one dot to another dot to form a box. And, the person with the most boxes at the end, won. Learners who have the most learning boxes at the end of the training win, too.
One of our many jobs as designers of learning experiences is to connect one learning dot to another learning dot to help make the learning meaningful to the learner.
For example, in a training about exceptional customer service, you might ask participants to describe a customer service experience that was just awful. From there, you might ask the learner what could have been done differently to make that a great customer service experience. Then, the training would take the learner through examples of exceptional customer service.
What dots were connected in this example? The learner connected a prior experience with the desired experience, which lead to the customer service concepts to be taught.
Learning Strategy 4: Sift & Sort
If you work with SMEs, you already know that you often get more information than you need. For fear of missing something, SMEs and business owners sometimes have the tendency to throw everything into a training, even the kitchen sink!
But we can’t let that happen. We have to sift through what is relevant and not relevant and keep only the relevant information. Then, we have to sort it so that it flows in a logical progression. The last thing we want learners to do is to scratch their head and think, “huh?”
To many “huhs?” in a learning episode and your learner just might bail on you all together and disengage (i.e. exit out of the training), which is the opposite of engaged.
Learning Strategy 5: Build Nano and Microlearning Episodes
Remember that short attention span I was talking about earlier? There is a way to combat the short attention span and keep the learner-focused. All you need to do is create Nano and Microlearning Episodes.
Never heard of Nano or Microlearning before? No worries. You can learn more about these short learning episodes in Gautham’s article here.
In a nutshell, a Nano Learning episode is 5 minutes or less and Microlearning is 5-20 minutes in length. Twenty minutes is just about how long the human brain will stay focused before it drifts off to think about other more interesting things.
So, if you chunk the content into nano and microlearning segments to change up what is happening every 5-20 minutes, you will have a better chance of keeping the learner engaged.
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Learning Strategy 6: Make the Learning Attractive
Why do people spend money on clothes, make-up, hair, nails, home décor, cars? Because we like attractive things. Training courses are not any different. If you had the same exact content packaged up in an attractive design and an ugly design, which course do you think participants would evaluate higher?
If you thought, “the attractive one would rate higher,” we are on the same page! Appearance matters.
Before launching a training, make sure it is slick, uses nice images and fonts, and is error-free. The more visually attractive the training, the more engaged the learner will be.
Learning Strategy 7: Practice Instead of Preach
One of the biggest mistakes I see in learning experiences is the talking head preacher delivery model. And, I’m not just talking about the person that stands at the front of the room and drones on and on. You can find the talking head preacher in an eLearning course too. You’ve seen him. You might recognize him as the person who puts a lot of text on a screen and reads from the screen. Can you say, “knock me over with boredom!”
Instead of preaching to your participants, build in practice. Lots of practice. What the learner practices, the learner will do! Get them doing what you want to see them do in the workplace. Give them scenarios, let them role play, and discuss.
The more your learners are doing, the more they are engaged and learning. Seriously, it’s true. It’s nearly impossible to tune out of learning when you are playing the lead part in a role play.
Are there other effective learning strategies?
Of course there are! And, if you type ‘learning strategies’ into Google search, you will get more than 641 million hits. The ones I have included here in this article are the easiest to incorporate and are applicable to both live and eLearning experiences.
I hope you will pick one or all of the learning strategies to give a try the next time you are designing a learning experience. If you do, it will make a world of difference to your learner’s experience!
My free Facebook page is a great place to add your questions and engage with other instructional designers on different topics related to instructional design, so jump on in and join the conversation.
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The Testimonials are In:
Working with Shanwtay and Katie at the Instructional Design Company was a dream come true. Their creativity, expertise, and professionalism throughout the entire process was beyond top notch. I engaged them to help turn my first book into a training course, and I could not be happier with how the final product turned out. If you have an instructional design project and you’re considering which company to work with, you can stop your search and thank me later. They are truly the best in the business.
I joined the Instructional Design & Tech Accelerator Certificate Program because I struggled to find jobs in instructional design beyond the development phase. I’ve done a couple of training programs with lots of random projects, but I was overwhelmed, not connecting the dots, and not good at structuring my writing to hit learning objectives. I was looking for motivation and direction at beginning a better Instructional Designer.
After taking the Instructional Design & Tech Certificate program and joining my fantastic team for support, I found the structure and approach to be what I need to take my next steps, evening improving my skills in the development stage.
Teacher, Future Instructional Designer
I love how this course let’s you work at your own pace. I got great tips and learned many things. The ongoing support for multiple people and groups is what I love the best. You are never alone in this process. I have been able to adjust my resume and began creating a portfolio of work I’ve completed to add when applying for jobs. I use many of the PowerPoint skills in my lessons and trainings. I would highly recommend this for anyone wanting to become an instructional designer.
Teacher, Future Instructional Designer
I have searched for the last few years to find some suitable career change where I wouldn’t have to earn another degree and where I could use the talents and skills I already have as a teacher. When I came across the Instructional Design Accelerator course, I loved the fact that Shawntay was a former teacher and could relate to a teacher’s need to transition from the classroom. This was what sold the course for me. Her experiences are invaluable especially when translating teacher duties to instructional designer duties. I would (and have) recommended this program to other teachers I know who are looking to transition out of the classroom. I do appreciate ALL of her feedback on my projects!
L&D Project Manager
The Instructional Design & Tech Accelerator certificate program is one of the most comprehensive ID programs out there for beginners. If you’re looking to grow your schools in ID and development then I highly recommend this program. Not only will this program give you an overview of theory, but you will receive a thorough walkthrough of how to apply what you have learned. Although I had already secured a position in Learning & Development when I bought this course, it helped me to move up into a new position as a Learning & Development Project Manager!
Future Instructional Designer
If you have any interest in ID, sign up for this program NOW! Shawntay and her team are top notch! The course content exceeded my expectations in a big way and the encouragement and support continues to be so valuable. You will not feel alone going through this course, you will learn so much, you’ll have many cheerleaders, and you will have fun!
Future Instructional Designer
I am really enjoying this program! It’s prerfect for someone who is thinking about a career shift to Instructional Design and does not have a lot of experience. This is my first real introduction to Instructional Design and it’s been the perfect beginner course to help me get my feet wet. The modules are broken down well and it’s great to go at your own pace and at your own time. The modules themselves are very comprehensive and you learn a lot from all of them. I really like how each one build upon each other and you’re working towards the bigger project of designing your first training course from scratch. I’m learning so much from going through this course! I was provided great feedback from Katie and Shawntay through the process via Trello Boards, comments on the Google documents, and Facebook group. This course has been well worth the time and effort and I appreciate the fact that I will always have the resources available to me after I complete the training (just in case I’m not quite ready to transition yet).
Future Instructional Designer
I can’t say enough great things about the Instructional Design & Tech Accelerator Certificate Program! The length of the program is perfect; it doesn’t feel rushed and there’s just the right amount of structure to give you the accountability you need. There are so many opportunities to get live answers to any questions you have related to the course content or anything ID-related! This program gave me the support and structure I needed to both feel affirmed in the relevant skills I already had coming in and to fill in the gaps I had as a career-changer going into ID. Shawntay, Katie, and all the coaches are super helpful and supportive. I now feel confident that I have the tools and access to resources I need to apply for ID jobs without wondering if there’s something I’m “missing” in the preparation process. I’d highly recommend this program to anyone wanting to transition into ID or who just wants to brush up on their skills in the field.
Krista Johnson Awomoyi
Freelance Instructional Designer
I’d highly recommend the Instructional Design & Tech Accelerator Certificate Program. I’m blown away by how much I learned in just 12 weeks. I had ID experience prior to taking this course and was just looking to get a better understanding of applying adult learning principles. This course well exceeded my expectations! Not only did I gain a clear understanding of adult learning principles, I was also able to apply those principles by creating assets for your portfolio using PowerPoint, Adobe Premiere Pro and Storyline. The hands on support that we received was top notch.
This program is one of the most robust yet fulfilling L&D programs I’ve seen. I learned so much about the industry and about the limitlessness of my own capabilities. I am so appreciative of Shawntay and all of the trainers who took part in the program. They went above and beyond with not only guiding, but communicating live and working one on one or in small groups. If you are on the fence, I say take the leap and you will not regret it! There’s so much to learn, not only from the trainers, but also the learners in your group. Everyone comes in with their own skills and can be additional support and guidance for you. Thank you for creating this program!
Instructional Designer Training Facilitator
Shawntay is an amazing individual. She is very knowledgeable in all aspects of ID and eLearning. She is also very compassionate and loves to help and see everyone around her grow and prosper. Shawntay has been a great mentor to me and she has helped me mature as an instructional designer and eLearning developer. She has provided me with opportunities when others have overlooked me. I am very grateful to have met and built a lifelong relationship with Shawntay.
I recently got hired into my first instructional design / training position and Shawntay was one of the first people to congratulate me!
Freelance Instructional Designer
My teacher-to-instructional-designer journey began two years ago when I left my teaching comfort zone and started my first freelance ID job. Now, I’m stepping out of the classroom and taking my freelance work full-time, so I’m thrilled to be joining the Tech Accelerator program. Adding technologies like Articulate 360 and Adobe Premiere Pro to my qualifications will help me take my courses to the next level and attract more clients!
Teacher Transitioning into Instructional Design
I am genuinely grateful for this course. I wanted a real-world perspective and feel like I got it. I’m teaching now, but nearing retirement age but can see myself working as an instructional designer well into my retirement years. My other goal is to take as many courses in statistics as possible in hopes of bringing some mathematical precision to the ROI question. Like you say, getting accurate metrics to measure ROI can be a challenge, but I intend to work on that part. That’s unimportant right now, what is important is the fact that I feel like this course was well worth every penny I spent and I would to it again in a heartbeat. I have too much going on right now, but as soon as I get some time freed up I intend to take your course in project management.
Turns Your Written Thoughts Into a Masterpiece!
Shawntay Skjoldager can turn your written thoughts into a masterpiece. She is great to work with and the most organized person I know!
President and CEO, The Creative Entreprenuer
Shawntay has been incredible!
Shawntay has been incredible and her team is responsive and effective in translating my training programs into professional presentations. Don’t hesitate to contact her for your project.
Beth B. De Lima, MBA, SPHR-CA, SHRM-SCP
President and Principal of HRM Consulting, Inc.
IDC is My Secret Weapon to Soar Above My Competition!
The IDC team has been my secret and special weapon of success. They have delivered above and beyond with every single project out in front of them. They have met and beat timelines. They have been Uber responsive every step of the way. I keep them on speed dial and have and continue to recommend them to friends and clients. If you are in need of instructional design and plenty more, this is THE ALL-STAR team that will more than deliver and help make you and your project soar above the competition.
LT. COL. Jason O. Harris
U.S. Air Force Officer, Special Operations Pilot, U.S.A.F. Academy Instructor, Motivational Speaker
A Tremendous Asset to the Project Team!
Working with Shawntay and the Instructional Design Company has allowed our university to meet the growing demands of our programs. Shawntay’s expertise allowed for the course development to be completed on time and met all of the university requirements. Shawntay’s project management skills were phenomenal and allowed my team to work on other areas while she completed this project for us. Her work is of high quality and her professionalism and willingness to help made her a tremendous asset to the project team.
Academic Quality Assurance Specialist, Abilene Christian University
Creative & Highly Talented!
Shawntay is a creative and highly talented instructional designer. She brought a wealth of knowledge, expertise, and leadership that enabled her to own the design and creation of a full scale facilitator curriculum and train-the-trainer program. It was a pleasure to partner with Shawntay, her project management and communication skills ensured the project was on time and on budget.
Breaks Down Mammoth Projects
“Shawntay is quick study and carefully synthesizes information for presentations that are clear, concise and captivating. Her personality draws the audience in and her content mastery is excellent. A team player and organizer, Shawntay has the ability to break down mammoth projects, keep everybody on time and on task.”
Author, Speaker, Strengths Coach
“I have had many opportunities to work with Shawntay—mainly in the support of implementing new eLearning initiatives. I have been very impressed by her ability to quickly learn how to use rapid eLearning development tools and effectively use them to create multiple courses within a short timeframe. Shawntay’s enthusiastic nature, attention to detail, and dedication to her work make her a pleasure to work with and a great asset to both Texas A&M University-Commerce and the broader training community within the Texas A&M University System.”
Director of Learning Strategy, Caveo Learning
Top Notch Professional
Working with Shawntay has been an immense pleasure. She is atop notch professional who brings enthusiasm and extensiveexpertise to professional curriculum development and execution. Her knowledge of tried and true techniques to maximize the effectiveness of presentations is invaluable.
Nancy Drapeau, PRC
Vice President of Research, CEIR - Center for Exhibition Industry Research
Fortunate to Find Shawntay!
“I was fortunate to find Shawntay when our organization was looking to expand and update our educational offerings. Shawntay proved herself to be an educational and personal development expert who immediately made an impact with our clients throughout Europe. Everyone who came into contact with Shawntay was immediately impressed by her level of expertise and willingness to share her knowledge with those around her. I would not hesitate to recommend Shawntay to anyone looking for an education subject matter expert.”
Director of Qualifications and NSD Services, Mary Kay Inc.
Short Turn Around. On Time. Under Budget!
“We hired Shawntay to develop a training facilitator’s guide and PowerPoint slide deck for an operations manual heavy with technical content. The project was made more challenging by a very short turn around, 5 business days, and the fact that the operations manual wasn’t complete and was being updated simultaneously with the facilitator’s guide and slide deck. Despite these challenges, Shawntay delivered as promised. On time and under budget.”
Dave Beeman, CPP
Vice President, Andy Frain Services
Need an Expert Who Consistently Delivers?
“Working with Shawntay you will immediately notice her professional presence and poise, but over time her tenacious pursuit of excellence and her skills in instructional development and adult learning will really impress you. I worked with her at Mary Kay, and was able to experience firsthand her great rapport with regional partners in Europe, understanding their unique sales force training needs. In addition, Shawntay consistently exhibited grace under pressure, made executive decisions to move business forward. If you are looking for an expert who consistently delivers and goes the extra mile to get things done, contact Shawntay!”
Marketing Director, Academic Partnerships
Quality Products & Solutions!
“I had had the pleasure of knowing and working with Shawntay on more than a few occasions. I found her to be a very good business partner and very committed to delivering a quality product or solution in a timely manner. I have always had a positive experience in partnering with Shawntay and would recommend that you consider leveraging her talent.”
Judy Owen, CPC
Transformational Leadership Coach
“Invest in yourself and take your skills to the next NEXT level!”
Get yourself signed up for Shawntay Skjoldager’s Instructional Design & Tech Accelerator Certificate Program today and be on your way to success! Within the first week of taking her course, you will experience growth! Be sure to plug into her Facebook Q&A sessions for personalized help, too. This is THE course to take if you are new to instructional design or have landed on the training team and need help getting started.
Managing Partner, PHiG
“Her enthusiasm for adult learning is contagious!”
Shawntay has exceptional knowledge and experience with all aspects of creating and implementing effective, performance based training for adults. She is exceptional at needs analysis – identifying target audiences and collaborating with business owners to keep training focused on business needs. And she is great to work with – always providing great support to get projects done on-time and on-target. She is always on the look-out for new and more effective ways to engage learners. Her enthusiasm for adult learning is contagious!
eLearning Developer/Instructional Designer, Vivos Therapeutics
I have known and worked with Shawntay as a education program director and use the expertise of ShawntayMichelle for the development of my presentations. The service has always been “spot on” with professionalism, care and attention. Shawntay’s recommendations to my ideas make me look good to my clients.
Al Lomas CMP, CEM, CMM, CFE
Owner, Certified Consulting Services
“Shawntay Skjoldager reached in and made my training life so much easier!”
I am new to the training design and development world and I was SO excited to get in there, but I really lacked the real-world knowledge that would set me apart from my peers. And, then Shawntay Skjoldager walked into my life with an outstretched hand and a seemingly endless list of ways to knock every training out of the park. From the Training Analysis Form to the Tay Tay tips, this course made my life so much easier and even ironed out the review process that I had been struggling with for months.
Take time to invest in your own learning and make sure to put Shawntay Michelle at the top of your personal development list!
Training Specialist, LegalShield