Master License and Subscription Agreement

WHEREAS, Instructional Design Company (IDC) owns or has the right to license certain computer courseware and is willing to allow Licensee to use such computer courseware as hereinafter described.

Now, THEREFORE, in consideration of the mutual promises contained in this Agreement, IDC and Licensee agree as follows:


1.1 An “Affiliate” shall mean any corporation which, directly or indirectly, controls or is controlled by or is under common control with Licensee. For this purpose, “control” shall mean the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such corporation, whether through the ownership of voting securities or by contract or otherwise, but such corporation, company or other entity shall be deemed to be an Affiliate only as long as such ownership or control exists.

1.2 “Courseware” shall mean programmed instructional presentations, including, but not limited to, any quizzes, remedial feedback and downloadable documents created by IDC. IDC reserves the right (i) to develop and market new modules and add-on modules to the Courseware which perform substantially different functions in substantially different ways and which in IDC’s reasonable commercial judgment contain such added functionality that an additional fee for such modules is warranted; and (ii) to exclude such new and add-on modules from the Courseware.

1.3 “Licensee Material” shall mean any trademarks, courseware, audio files, video files, data, graphics or other materials or resources created by Licensor (IDC) and installed to either the IDC hosted LMS software system, or for transmission to the Licensee for installation on the licensee LMS software system, in order to provide any of the services under this Agreement together with any data on Licensee’s users access of the Courseware.

1.4 ”Licensed Documentation” shall mean the user manuals, training materials, guides, listings, specifications, and other materials available from IDC for use in conjunction with the Courseware.

1.5 “Error Corrections” shall mean corrections, modifications or revisions to the Courseware and any Licensed Documentation that corrects defects, errors, malfunctions or non-conformities therein, of which IDC learns from any source, so that the Courseware shall conform to the express warranties set forth in Section 7 of this Agreement. Except as provided in Section 9 below, Error Corrections will not mean that IDC is required to provide Licensee with updates or enhancements to the Courseware or Licensed Documentation for any reason.

1.6 “Subscription” shall mean that period specified in the Proposal during which Customer will have permission to use the Courseware for the fixed number of Users specified.

1.7 “Updates” shall mean any revisions, updates, upgrades, releases, or corrections of the Courseware, Licensed Documentation or any component thereof, made by IDC or its designee, which shall be made on a when and if available basis to Licensee by IDC under the terms and conditions of this Agreement.

1.8 “Users” shall mean individuals, authorized by Licensee and for which Licensee has purchased a subscription to utilize Courseware, who access any materials or products provided by IDC hereunder.


2.1 If the Licensee is hosting Courseware on its system, then IDC grants to Licensee a non-transferable, non-exclusive term license, which commences from the date of execution of this Agreement to use, perform, execute and copy (solely to the extent necessary to effect its rights under this Agreement) the Courseware and Licensed Documentation, subject to the usage limits acquired during a subscription term. IDC hosted Courseware is accessed on-line and its use is purchased as a Subscription. Courseware may not be accessed by more users than described in the Proposal. In the case of Subscriptions and licenses, this Agreement will automatically renew unless canceled in writing by Licensee at least thirty (30) days prior to the end of Subscription term renewal date. Renewal prices are subject to change. Renewal of services by Customer indicates agreement to any contract revisions and price changes. Renewal fees for the following Term will be automatically invoiced to Customer’s account.

2.2 Except as otherwise provided herein, the benefits and obligations of this Agreement shall extend to Affiliates of Licensee, as defined herein, provided that the Courseware is used in connection with the businesses of such Affiliates.


3.1 In consideration for the License granted hereunder and for the other undertakings by IDC, Licensee shall pay the subscription license fees described in the Proposal to IDC. Except as otherwise specified herein or in the Proposal, fees are based on the services and Courseware for which a Subscription has been purchased and not actual usage, (ii) payment obligations are non-cancelable and fees paid are non-refundable, and (iii) User quantities purchased cannot be decreased during the relevant subscription term.

3.2 Payment terms are net thirty (30) days from the date of the invoice. If any invoiced amount is not received by IDC by the due date then, in addition to any all other rights that may be available, a late payment charge of 1.5% per month or the maximum rate permitted by law, whichever is less will be applied to the outstanding balance.

3.3. Suspension of Service. If any amount owing by Licensee under this or any other agreement for IDC services or content is overdue then IDC may, in addition to any other remedies which may be available, accelerate all unpaid subscription, license or services fees and all such obligations become immediately due and payable. In addition, IDC shall have the right to suspend all services under any agreements between the parties until all such amounts are paid in full.

3.4 Unless designated as a tax-exempt organization by the Internal Revenue Service with current and valid exemption certificate, Licensee shall pay all applicable Federal, state, and local use and sales taxes which may be levied in connection with this Agreement and Licensee’s use of the Courseware.


4.1 Licensee shall appoint and retain two or more Contract Administrators at all times. “Contract Administrator” means the individuals responsible for monitoring actively the obligations (including payment obligations) of Licensee.

4.2 Any notice or demand hereunder shall be in writing and shall be sent by registered or certified United States mail, postage prepaid, or sent by nationally recognized express courier service to the respective Contract Administrators at the addresses set forth below or to such other addresses as the parties may designate in writing and shall be effective upon receipt.

Instructional Design Company
PO Box 8613
Madeira Beach, FL 33738-8613
Attention: Shawntay Skjoldager


5.1 IDC shall provide Licensee with remote training and installation services by IDC’s support personnel (as applicable) on a time and material basis.

5.2 IDC shall provide Licensee with the number of hours and billable rates as further described in the Proposal to coordinate the implementation and customization work, if any. This time will primarily include coordinating communication between all parties, including the resolution of potential customizations and implementing the content customization work. Licensee shall have access to customized work only during the subscription term.


6.1 All right, title and interest in and to the Courseware, documentation and error corrections, including all the originals and all copies and the media on which the same are furnished to Licensee, are and shall remain with IDC. Licensee acknowledges that, except for the licenses granted hereunder, no right, title, or interest in or to the Courseware, documentation or error corrections is granted under this Agreement, and no such assertion shall be made by Licensee.

6.2 Licensee grants IDC and its Affiliates a worldwide, limited term license to host, copy, transmit and display Licensee Material as necessary to fulfill the obligations of this Agreement. Subject to the limited licenses granted herein, IDC shall acquire no right, title or interest in Licensee Material.

6.3 IDC will upon written request by Licensee made within 30 days after the effective date of termination or expiration of this Agreement or any renewal thereof, IDC will make trainee record data available to for export or download provided Licensee is not in breach of any term of this Agreement. After the aforesaid 30-day period, IDC shall have no obligation to maintain or provide trainee record data and shall accept no liability for its deletion. All trainee record data Material in IDC’s possession after said 30 day period shall be deleted.


7.1 IDC warrants that the Courseware will conform in all material respects to the published course outline(s) referenced in Exhibit “A” to this Agreement.

7.2 IDC warrants that the Courseware do not infringe any third party’s copyright or other property or intellectual property rights.

7.3 IDC takes ordinary and customary security measures in protecting customer information passing through software, web sites, e-mail, and the portions of non-public network within IDC’s control. IDC accepts no responsibility beyond ordinary and customary responsibilities.

7.4 During the Subscription term IDC will furnish to Licensee any and all reasonably necessary error corrections to the Courseware at no cost to Licensee promptly upon notification by Licensee (which Licensee agrees to implement) and, at IDC’s option, reasonable telephone support or on-site assistance, if reasonably required, to correct any deficiency(s). If the problem is solely due to Licensee’s modifications or alterations to the Courseware or failure to comply with the terms of this Section 7, then time and expenses associated with such on-site support shall be billed by IDC at its then current applicable rates, and paid by Licensee.

7.5 DISCLAIMER OF WARRANTY IN THE EVENT OF CODE MODIFICATIONS. In the event that Licensee modifies the Courseware in a manner that is not authorized, then, upon such unauthorized modification, IDC shall be released and discharged from all warranty obligations herein.

7.6 IDC Service Level Agreement for Hosted Content

Network Uptime
Network Uptime is the total time in a calendar month that the IDC online learning management system is available through the Internet to deliver online training, provided that the Client has established connectivity. IDC takes responsibility for website availability within its network, however, IDC cannot be held liable for upstream problems, outside of IDC’s network.

Network Outages & Unscheduled Downtime
Network Outages or Unscheduled downtime is any unplanned or unscheduled interruption in Service availability during which Client is unable to access the services as described in the section titled “Network Uptime” above. A Network Outage is defined as a period in which 100% packet loss to IDC website is experienced, which is determined to have been caused by a problem in IDC’s Network as confirmed by IDC. Downtime or outages are measured as the total length of time of the unplanned interruption in service availability in a calendar month.

Web Service Uptime
Web Service Uptime is the total time in a calendar month that an IDC Web Service is available through the Internet, provided that the Client has established connectivity. IDC Web Services will be available to clients free of outages for 99.5% of each calendar month, excluding scheduled downtime.

7.7 EXCEPT AS EXPRESSLY SET FORTH IN THIS SECTION, IDC MAKES NO WARRANTIES, GUARANTEES OR REPRESENTATIONS OF ANY KIND HEREUNDER, EITHER EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, ANY WARRANTY OF MERCHANTABILITY OR WARRANTY OF FITNESS FOR A PARTICULAR PURPOSE OR ANY OTHER WARRANTY APPLICABLE OR CREATED BY OPERATION OF LAW, CUSTOM, TRADE USAGE OR COURSE OF DEALINGS. Further IDC will not be responsible for any damages that may be suffered by Licensee, including loss of data resulting from delays, non-deliveries or service interruptions by any cause or due to errors or omissions of Licensee or due to causes beyond IDC’s direct control.


8.1 IDC agrees to indemnify, and hold harmless Licensee from and against any action, claim, demand, loss, or expense involving a claim that the Courseware (if applicable) infringe any third-party rights in respect to trademark, patent, copyright. IDC shall conduct the defense of any such third party action arising as described herein and Licensee agrees to cooperate with IDC in the defense of any such claim. IDC shall have the right to select its counsel to control the defense of and, at its option, to settle any such suit, proceeding or claim.

8.2 If the use of the Courseware by Licensee is held to constitute an infringement and such use is enjoined temporarily or permanently, IDC shall, at IDC’s option and at IDC’s expense:

modify the Courseware so it becomes non-infringing without materially altering its capacity or performance; or
replace the Courseware with other courseware which is substantially equal in capacity and performance but is non-infringing; or
reimburse Licensee for the remaining pro-rated term license fee paid.
These provisions are limited to the Courseware (if applicable) provided to Licensee.

8.3 Licensee shall and does hereby agree to indemnify, defend, and hold harmless IDC from liability against any action, claim, demand, loss, or expense (including attorneys’ fees) related to a claim that Licensee’s modification of the Courseware, Source Code, Licensed Documentation or Error Corrections infringe any third-party rights in the United States respecting patent, copyright, or trade secret rights.


9.1 Licensee will:

be responsible for Users’ compliance with this Agreement,
be responsible for the accuracy, quality and legality of Licensee Materials,
use commercially reasonable efforts to prevent unauthorized access to or use of Courseware provided by IDC and to provide immediate written notice to IDC of any unauthorized use thereof,
use Courseware provided by IDC only in
accordance with this Agreement and applicable laws and government regulations.
9.2 Licensee will not:

make any Courseware available to anyone other than Users (this includes use beyond the number of total Subscriptions acquired)
b. sell, resell, license, sublicense, distribute, rent or lease any Courseware
c. attempt to reverse engineer, copy or imitate any element of the Courseware
d. utilize any Courseware or service provided hereunder for any malicious, libelous or illegal purpose.
9.3 If the Licensee is hosting Courseware locally on a SCORM LMS, then Licensee acknowledges that the Courseware and enabling software will auto disable upon the termination or expiration of the Subscription. Licensee further agrees to permanently remove and delete all copies of Courseware from production, test, and backup systems within 30 days of termination or expiration of any Subscription period and provide written confirmation of such removal signed by an authorized representative of Licensee. Licensee further grants IDC a right to audit the compliance with this section during normal working hours without advance notice.



11.1 Licensee acknowledges that the Courseware, Licensed Documentation and Error Corrections are confidential and proprietary property of the IDC, the development of which required the expenditure of considerable time and money by IDC. Licensee shall treat said property in confidence and shall not use, copy, or disclose, nor permit any of its personnel to use, copy, or disclose the same for any purpose that is not specifically authorized under this Agreement.

11.2 Licensee shall not permit any personnel of Licensee to remove any proprietary or other legend or restrictive notice contained or included in any material provided by IDC.

11.3 Licensee shall ensure that use of and access to the Courseware, Licensed Documentation and Error Corrections shall be limited to such personnel of Licensee, and of Licensee’s Affiliates, who have a need to know as required in the performance of their duties for Licensee or such Affiliate. Licensee may disclose the Courseware, Licensed Documentation and Error Corrections to contractors and/or outsourcers engaged by Licensee to provide technical support services in connection with the Courseware. Licensee shall ensure that such contractors and/or outsourcers understand the confidential and proprietary nature of the Courseware, Licensed Documentation and Error Corrections.

11.4 Licensee shall limit use of and access to the Courseware to such employees or contractors and/or outsourcers of Licensee who have a need to use said Courseware as required in the performance of their duties for Licensee.

11.5 Licensee agrees to use the same care and discretion to avoid disclosure, publication or dissemination of the Courseware, Licensed Documentation and Error Corrections as Licensee uses with similar property of its own which it does not desire to disclose, publish or disseminate, but at a minimum Licensee shall not use less than reasonable care and discretion.

11.6 Licensee recognizes and acknowledges that any use or disclosure of the Courseware, Licensed Documentation or Error Corrections by Licensee in a manner inconsistent with the provisions of this Agreement may cause IDC irreparable damage for which injunctive and equitable relief shall be available. Licensee consents to the entry of preliminary or permanent injunctive relief before any court of competent jurisdiction.

11.7 The provisions of this Section 11 will not apply to information which the receiving party can establish: (i) was already in the public domain at the time of disclosure or afterwards becomes part of the public domain or otherwise through no fault of the receiving party; or (ii) was in the receiving party’s possession before disclosure, whether under this Agreement or otherwise, by the disclosing party.

11.8 The provisions of this Section 11 shall remain in perpetuity and shall survive termination of this Agreement for any reason.

IDC shall remain responsible for its employees and agents utilized in the fulfillment of this Agreement.

IDC and Licensee agree that at all times its personnel engaged in the performance of this Agreement shall not be considered to be the agents or employees of the other party and nothing in this Agreement shall be construed to create a partnership, franchise, joint venture, agency, fiduciary or employment relationship between the parties.


14.1 Modifications. This Agreement may not be amended or modified except by a written instrument and signed by the parties.

14.2 Choice of Law. This Agreement shall be deemed to be entered into and shall be construed in accordance with the laws of the State of Texas. Any dispute or claim arising out of or related to this Agreement shall be resolved exclusively in the United States District Court, Texas, and each party hereby submits to the jurisdiction and venue of foregoing courts. The United Nations Convention on Contracts for the International Sale of Goods does not apply to the transactions contemplated by this Agreement.

14.3 Assignment. Each party agrees that it shall not assign any part of its rights or obligations hereunder. Any attempt by one party to assign or subcontract this Agreement without the written consent of the other party shall be null and void and of no force or effect.

14.4 Waiver. No delay or omission on the part of any party hereto in exercising any right hereunder shall operate as a waiver of such right or any other right under this Agreement.

14.5 Paragraph Headings. The paragraph headings used herein are for reference only and shall not limit or control any term or provision of this Agreement or the interpretation or construction thereof.

14.6 Exhibits. All exhibits referred to, in, or attached to this Agreement are incorporated into and made part of this Agreement as if fully set forth herein.

14.7 Severability. If any provision of this Agreement is held by a court of competent jurisdiction to unenforceable, the remaining provisions of this Agreement shall remain in full force and effect.

14.8 Termination. If either party materially breaches any provision of this Agreement and fails to cure such breach within 30 days after receipt of notice of such failure, then the non-breaching party shall have the right to terminate this Agreement immediately by giving notice thereof. Notwithstanding the foregoing, if such breach is not capable of being cured within such 30-day period, this Agreement shall not be terminable so long as the party committing such breach shall have established to the reasonable satisfaction of the other party that it is using all diligent efforts to affect such cure and subsequently affects such cure. The foregoing rights of termination are in addition to all other rights and remedies of the parties provided in this Agreement or by law.

14.9 Force Majeure. Except for the obligation to make payments, nonperformance of either party shall be excused to the extent the performance is rendered impossible by strike, fire, flood, governmental acts or orders or restrictions, failure of suppliers, or any other reason where failure to perform is beyond the reasonable control of the nonperforming party.

14.10 Entire Agreement. This Agreement, including any Exhibits, constitutes the entire contract between the parties hereto pertaining to the subject matter hereof and supersedes all prior proposals, agreements, understandings, negotiations, and discussions, whether written or oral, of the parties in connection with the subject matter hereof.

14.11 Consent. All consents required under the Agreement will not be unreasonably withheld.

14.12 Good Faith. The parties will deal with each other fairly and in good faith in carrying out and interpreting this Agreement.

14.13 Survival of Provisions. The terms and provisions of this Agreement that by their sense and context are intended to survive performance by either or both parties shall so survive the performance and termination of this Agreement, including without limitation Sections 6 (Title), 7 (Warranties), 8 (Indemnifications), 10 (Limitation of Liability), 11 (Confidentiality), 14.2 (Choice of Law), and 14.13 (Survival of Provisions).

The Testimonials are In:


Meredith Haberfeld

Our business is unrecognizable – from the impact the Instructional Design Company has brought across domains – from scoping, to project management, program management, how projects are staffed, team oversight, cost management, culture, and governance.

This is not an oversell – the IDC team is achievement-oriented, gets it right, and operates with integrity and care.

Meredith Haberfeld
CEO, ThinkHuman


I completed your program last August. Because I was a working mom taking your classes on the side (or late into the evenings), I didn’t engage much with the live sessions, so you likely don’t even know how I am. However, I truly did take the content of your videos and project information to heart and applied it. I landed a job in October, and I wanted to share a success story. Do with it what you’d like, or let me know if you want any other details to use for your marketing materials.

Prior to doing your program, I had never done any kind of professional video creation. All my knowledge is from your program. A few months ago, I created a training video to explain to clients how to use an information portal. Fast forward a couple months, and we hired a new Director of Acquisitions and Strategic Partnerships who had recently consulted for us on an acquisition. When I introduced myself to him during his first week, he said, “”Oh yeah! You’re the one that makes the awesome videos! You know, I’ve been looking for a way to get professional-looking training videos done for a long time, and I never found a good solution. I was very impressed.”” (or something to that effect)

The point of my story is that you and your program gave me all the knowledge I needed to impress a very seasoned businessman. The video he saw was the first video I made for my company after starting. It was validating to me that I was doing great work, and that what you taught me is super valuable!

So, thank you for training me up well!

Christy Fletcher


As someone who claimed I didn’t know any technology, I was really on the fence about joining this program. After I completed the 5-day boot camp, I realized that I could do this and I signed up for the program. I loved the coaching calls to get us unstuck, the sense of community we get from the group, the connections that we form with the coaches, and the willingness of all coaches to help us with any questions in any part of the program. I learned how to use software I never ever imagined I would be able to do and that helped me build my confidence as both a current teacher and as an aspiring instructional designer. Thank you to all the coaches and to Shawntay for having this program and for helping me build the confidence in a new beginning.

Adriana Witsman


This program is so well organized and detailed, I really feel I’m developing the skills I need to transition into Instructional Design. I love how available Shawntay and her team of coaches are. They give feedback regularly, answer all questions, and help you connect with other people going through the program. This program is a great investment for anyone looking to start out in Instructional Design.

Crystal Paul


I danced around the idea of Instructional Design for the longest time, because I thought you needed to go to college and I didn’t want to go back to school again. I came across this post on I think Facebook and it was the best decision I have made. Everyone is very supportive and always willing to help if you don’t understand.

I’m currently a teacher and hope to transition as soon as this school year is done.

Yes, I did it finally! I’m so proud of myself.

Alicia Smith


Love the in depth guidance of your “building of the course” the instructional document template cheat sheet reminds me of a well developed unit plan and the backward planning model. Such a clear transition from teaching to ID.

Dr. Karen Garcia


Before that last module in the Instructional Design & Tech Accelerator program, I’d been applying to so many jobs my head hurts. The Instructional Design & Tech Accelerator certificate program really helped me to focus my resume and be more thoughtful and specific in my applications so I’m keeping my fingers crossed that things will start looking up!

Karen L.


I have been so impressed with this training and want to thank you for delivering such a quality product. I am very committed to learning all I can and creating good habits.

Kasey Murphy


This program will help you learn a lot of new skills that you will find valuable in your career. Don’t give up if the going gets hard. It’s worth it!



I loved the way the lessons were structured to scaffold the learning experience. Everything flowed in a meaningful way and built upon the previous lesson. I learned a tremendous amount in 12 weeks! Everyone in the Accelerator community was very supportive, and the feedback I received on my projects was thorough and valuable. I would definitely recommend this program to anyone considering a transition to instructional design!

Jennifer Hunter


100% recommended! As a language teacher who for a long time has been wanting to transition into Instructional Design, I was looking for a dynamic ‘hands-on’ course that would give me real-life experience that could be applied directly to a future job. The Instructional Design & Tech Accelerator program gave me everything I needed to know to gain confidence as an Instructional Designer. All the materials provided are explained in easy, understandable language, you get feedback on your work submissions, and even help with building your resume and portfolio. I feel ready and motivated to apply what I have learned in my future Instructional Design job. Thank you, Shantay 🙂

Camilla Syhler


I love this program. I’ve been looking to make a transition out of teaching for a while, but I could never find a job that paid appropriately without having to get an additional degree or costly training. Although this training wasn’t something crazy cheap like $50, I 100% understand why. Shawntay has put in a TON of work to make this course a comprehensive guide for people looking to get into the ID field. Although I’m only about halfway through the course thus far, I have learned so much. I know I will feel confident and ready to apply for jobs when I complete the course. It’s also possible to complete it in way less than 12 weeks if you devote more time to it every week than what she suggests. I will take about a month total to complete the course once I’m finished. I just cannot say enough good things about this course. It’s really helped me transition a lot of skills I already have and upcycle them to work in the ID field. Thank you so much, Shawntay. You’re a visionary!

Jillian Kitts


I felt the program definitely helped me gain confidence in some seriously uncharted waters. I loved how hands-on Shawntay is with her accelerators. She’s not a set it and forget it kind of trainer. She continuously engages with her students to ensure they’re getting quality feedback.

Jillian Kitts


I would recommend this program to anyone interested in becoming an instructional designer. I love that it starts from the BEGINNING, which is very helpful. There are videos that go with each lesson, as well as the participant guide. I am feeling very supported and the work I turn in is returned with feedback in a timely manner. I wish there were more videos showing how to create a PowerPoint from scratch, participant workbook, and facilitator guide. Not only for additional examples, but for visual learners that would benefit from it. Perhaps a future coaching session?

Natalia Preussler


This program has been a godsend as I try to make a big change out of a career in education! The program is broken down into bite-sized chunks so well, and the feedback along the way helps rid you of imposter syndrome because you know what you are doing right! I never had a question or something I needed clarification on go unanswered. The team is so supportive, and I couldn’t ask for more!

Jessica Cole


I would tell a future student that this course is incredibly informative and time-consuming. You will need to put a lot of energy and effort into making your projects look fantastic, while fulfilling the expectations for each exercise.

I felt that Shawntay’s videos were very inspiring and motivated me to keep learning and listening to what it takes to be an instructional designer. What I loved most about this program was how I felt when I was working on each exercise; I felt like the schedule I created for myself with each exercise made me feel like an actual designer. It was fun! I learned about various tools and resources that can be useful for me in the field and also appreciated the feedback given from Shawntay and Katie.

I felt tons of support from not only my triad, but from Shawntay and Katie themselves. Using Trello is something that really opened the doors to communication when it came to organizing and review my exercises. The feedback from everyone was intimidating, at first, but I learned that it was all helpful tips to make my great work even better.

Mary Galullo-Hummel


The feedback that is provided is thorough and concise. The set up of the program is very easy to follow, and the progression makes learning all of the information easy. I never once felt alone and I knew that I could reach out at any time for assistance. I would definitely recommend this to someone who is interested in either entering the field of ID or who just wants to add these skills to their current position.



I am so happy I took the plunge into the Instructional Design and Tech Accelerator Certificate Program. This program offered practical and hands-on experience building a portfolio while working on projects. It allowed for flexibility in that the assignments are self-paced. They are also broken into chunks for ease of completion. The skills I have acquired in this program will be very beneficial in my pursuit of transitioning into the field of Instructional Design.

Megan Welch


This program is worth the effort! I loved that there was always some available to support me and answer any questions I had so quickly! The community within the class is extremely supportive and encouraging. There is A LOT to learn in this program and it is broken down in such a way that you feel accomplished and prepared moving throughout the lessons.

Amy Tarquine


If you are on the fence about this program, then let me tell you to go for it! This course has given me the knowledge, training, and confidence to change my career from teaching to Instructional Design. This program walks you through everything you need to know with such expertise while still keeping it on a level you can understand as a beginner. The feedback, coaching sessions, and community support were instrumental in helping me with my confidence and support with this program. I feel that the support you get from Shawntay and her crew are more than I expected. If you are looking to change careers then you won’t regret beginning this program!

Lora Steiger


If you’re new to Instructional Design like me, make sure you allow for extra time. There is a lot of learning to be had in this quick course. Stay with it though. There is a lot of great information and they give you great feedback. Thanks, Shawntay and Instructional Design team!

Alana Anderson


If you are on the fence about joining this program, I can assure you that I was too. However, this program was worth every penny! I loved how the content was organized and this program contains EVERYTHING you need to know about becoming an Instructional Designer/eLearning developer. The amount of knowledge gained from this course goes beyond measure. I know I wouldn’t have received the same knowledge impact if I continued to gain the knowledge through my own research. The feedback given to me through the IDC review team, especially Katie Short, was so helpful and encouraging. I highly recommend this program to anyone interested in making a career change or interested to learn more about instructional design. Thank you Instructional Design Company!

Stephanie Castillo


When I decided I wanted to be an instructional designer, I was overwhelmed and stressed thinking about all of the things I needed to learn. This program has helped me streamline the process and take the guess work out of it. The lessons are to the point but thorough. I feel prepared and excited for this next step of my career.

Allison Harris


I was nervous about starting a new career after being in the classroom for 20 years, but knew I needed to leave. I did lots of research about careers where my skills would transfer and I kept coming up with instructional design so I decided to check it out. I found the Instructional Design & Tech Accelerator Program and was impressed with all that they offered. I have loved every bit of learning in this course! Everything is easy to follow and skills build upon each other. You cannot beat all of the extras: coaching, live supports, Facebook community, and feedback from staff! They walk you through EVERYTHING to make learning this new career feel attainable. I am so grateful I found this program and recommend to anyone interested in instructional design to go for it!

Lora Steiger


I am currently a little more than halfway through the program with Instructional Design Company. I highly recommend this program to any newbie that is transitioning to Instructional Design or a veteran looking to enhance their skills. I am beyond impressed with the education and support I have received from the instructors. The course curriculum was meticulously crafted to provide a comprehensive overview of Instructional Design concepts and practices. I highly recommend the Instructional Design Company’s program to anyone aspiring to excel in the field of Instructional Design.

Megan Welch


Having just left teaching, I had done a lot of research on transitioning into Instructional Design before I chose this program. I went with this program as it had all the elements I was looking for, including the ability to work at my own pace, regular individual feedback as I progressed, an equal focus on the process of designing instruction and the tools needed to develop finished products, and finally, projects I can use in my digital portfolio. I certainly still identify as a beginner, but I feel so much more confident in calling myself an Instructional Designer. Thank you to Shawntay and her wonderful team for always making themselves available to answer all of my questions.

Crystal Paul


I learned so much in such a short amount of time in the Instructional Design and Tech Accelerator program. Shawntay KNOWS. HER. STUFF. If you are looking to learn from the best, Shawntay is it. Her experience is vast, and because of that, she has created an incredibly thorough course. It’s hard to believe how much knowledge I gained in just 14 weeks. I now feel confident in all stages of ADDIE. In particular, some of the skills I grew in the most were: training needs analysis (Shawntay really nailed down the importance of this and how to do it), designing training that will meet company objectives, keeping adult learners engaged in person or in e-learning, storyboarding, and creating effective assessments and course evaluations. In addition to all that, I made HUGE growth in my tech skills–from project management tools, to designing beautiful Powerpoint presentations, to voiceovers, to graphic design, to e-learning software (Adobe Premiere Pro, Articulate Rise, and Articulate Stroryline 360). I could tell all my coursework was carefully reviewed, and Shawntay and Katie gave thoughtful and helpful feedback to improve my craft.

The course is built so you can go at your own pace. However, you don’t feel alone, because there is an online community always ready to answer any questions you have. Between Shawntay, her team, and the other members of the IDC Community, I always found timely help when I was stuck on something. What’s more, if you join the program, you get to be part of the IDC Community forever!

I am really thankful that I chose this program over others I had looked at before choosing it. I know I am walking away with rich understanding, many skill sets, and the readiness to pursue ID as a career.

Christy Fletcher


As a former teacher myself, I greatly appreciate how the course is structured and explained in a way that makes sense to a traditional educator. Shawntay and her team do an amazing job of walking you through the basics, and the course tasks are scaffolded appropriately so that you feel ready and excited for each new opportunity. I have learned a lot and also gained confidence because I see now that my previous career as a teacher has a lot of overlap with instructional design. Finally, I can’t say enough nice things about the support I’ve received– Shawntay, her team, and the other students in the course are all incredibly supportive and encouraging! I would absolutely recommend this course.

Marc Cardwell


Do not get discouraged. Continue. There is so much to learn. I enjoy increasing my expertise with new software and even software that I thought I knew. Can we say that I now understand the power of PowerPoint? The support is outstanding.

Chloe Telle


To all future Accelerators,

I would say that this program has been a great springboard for learning all things ID. It has given me the solid foundation to make a transition into instructional design. I love how organized the content is and the frequent reinforcement with badges and milestones kept me motivated to keep going! The Shawntay and the coaches are so accessible, real, and helpful! I have really enjoyed the live calls with them and learning new and tried-and-true techniques for doing this work. Additionally, having a super supportive triad has made the work that much more enjoyable! It’s a place to share, celebrate the wins, and commensurate the tough stuff that we are working through in the course. I have learned all of the angles of this job, even if I don’t end up in a position where I need to use them all! I feel confident in my skills to analyze the needs of a client/business, design and develop training solutions, manage projects, and develop learning experiences in a variety of authoring tools. I am also digging into AI tools that can promote efficiency and keep my work relevant as I make the shift as they are introduced in the coaching sessions. More importantly, I have access to tools that I can reference when I am feeling that self-doubt and stress around a new career path in those early months!

I would recommend this program to others without hesitation (…although I do not look forward to having more people in the applicant pool with me who are well prepared by the program lol!). IDC is a supportive and comprehensive program that has helped me upskill and be prepared for the leap.

Amanda Madore


I have loved learning through the Instructional Design and Tech Accelerator System! It has helped me apply my teaching skills to business concepts in a way that I never could have on my own. I have gained a deep understanding of project management, ADDIE, Adult Learning principles, and how to create professional-looking course material. The instructors are incredibly thorough and dedicated when it comes to reviewing our work and giving helpful feedback. It is clear they truly want to help Accelerators succeed in the field of instructional design!

Christy Fletcher


If you’re considering this program as a future student, my advice is simple: go for it! It’s an incredible opportunity to immerse yourself in the world of Instructional Design. The program boasts a fantastic community and amazing teachers who provide constant support and encouragement. Weekly sessions cover a wide range of essential topics for instructional designers, while also fostering connections with like-minded individuals. It’s a chance to learn, grow, and have your questions answered. Don’t hesitate, dive right in!

Kerime Villalobos


If you are interested in a career in instructional design or eLearning but want to gain hands-on experience prior to landing an industry-specific job, you should consider the Instructional Design & Tech Accelerator Certificate Program. What makes this course stand out is its ability to offer practical application options alongside a portfolio-building exercise that helps you refine essential skills like eLearning, video editing, and project management.

A highlight of the program certainly is the development of portfolios containing participant work from real-world projects, which makes it an excellent preparation for job interviews across all fields within training-related industries.

Within a 12-week course, the program covers a wide spectrum of topics to prepare those seeking roles in instructional design or eLearning. It is undeniable that Shawntay’s generosity in offering her time and expertise enhances the learning experience. My skill development journey was enhanced by her guidance and feedback!



The best thing about this course was the practical applications and the feedback on it. This experience gave me the confidence to claim proficiency not only in the principles and models of instructional design and project management but also the tools of the trade.

David Ellis


When I was looking for an ID program, I was confident I could do the work and didn’t want to spend an arm AND a leg. What I was looking for was accountability and feedback from IDs currently working in the field. Shawntay’s Instructional Design & Tech Accelerator Certificate Program checked all the boxes for me. From accountability partners to Shawntay and Katie’s expert feedback, I got everything I needed to feel confident transitioning to a role in instructional design. In addition to the curriculum that made me feel like I was doing real ID work, weekly Zoom meetings with experts were perfect for answering just in time questions as I worked through the program at my own pace. I would highly recommend this program to anyone who wants to transition into ID or even just get better at creating learning experiences. Not only did I learn about theory and best practices, I was able to put my knowledge to use building live instructor-led lessons, editing instructional videos, and creating interactive eLearning lessons using Storyline. I ended the program with a resume, cover letter, and professional looking digital portfolio full of assets to dazzle prospective employers.

Lynette Amador


This program is worth the investment of your time and finances. It is thorough and provides you with practical exercises that are relevant to today’s job market. I have had 2 interviews so far where I discussed my instructional design process and both employers were impressed with how thorough I was. When they requested samples of my work, I was able to send them immediately following the interview because this program prepared me so well.
If you are on the fence about registering, this is the nudge you needed. Do it today and your future self will thank you.

Successful Instructional Designer

Junell McCall


If you are a future accelerator student and have made a decision to become an instructional designer or eLearning developer, then this is the perfect course for you. Whether your background is in education or not you will find this course very helpful because it starts off very basic and then it gradually challenges you. I was inspired to use the information given, which led me to find more resources. This program points you in the right direction and dispels any doubt that you may have about becoming an instructional designer.

What I loved about this course is that it was very organized. Shawntay is very upbeat, knowledgeable and engaging and she projects all of these qualities in her lessons. I was able to learn a lot of the lingo that is necessary to go through an interview process and project an image that I know what I’m talking about.

This program was extremely helpful, I appreciate the feedback that was constantly provided by Shawntay and Katie. They gave feedback that was very detailed which helped me grow as an instructional designer.

I learned an immense amount of information from this course, going through the 10 modules was very methodical and gave me more confidence now that I can talk about the ADDIE process. The learner persona is a way to ignite the learning solution and the best part was being able to distinguish and use Articulate 360 as an LMS to create eLearning courses.

The Instructional Design & Tech Accelerator program was very organized and provided more than I expected. I am happy about my asset creations which I have added to my portfolio. I am counting on them to help me obtain a role as an instructional designer.

I would definitely recommend this program to a future student because it is well rounded and it prepares you for an entry-level instructional designer position.

I felt supported through the Facebook groups, individualized feedback, and the live Facebook sessions.

Thank you

Tatiana Lozada


When I started this program I knew very little about being an instructional designer. Now that I have completed this program I not only feel confident that I understand what an instructional designer does but I know more specifically which parts of the over all role suit me best.

Shawntay was great she not only helped me with questions concerning the program but she gave me tips to help me be a more confident leader in any position I may take in the future.

Rena Sapko


The course has been easy to follow and the feedback has been spot on.

Leigh Anne Acuna


I’m super excited to share my experience with IDC which made a huge impact on my professional journey. I can honestly say this program is a cut above the rest. From the live Facebook sessions and personalized feedback to one-on-one training, they go all out to help you succeed. The content was both interesting and educational, covering a wide range of topics related to instructional design. The course format and structure were well-organized and straightforward to follow. I’m confident that I’m ready to apply what I’ve learned in real-world situations!

Sasha Rubeis


This program has been so organized and easy to access! I love the structure and continuous motivators that keep me moving along the way. Shawntay and her team are so accessible and helpful. So far I’ve learned how to stitch together adult learning theory, project management, training needs analysis, learner personas, how to navigate kick off meetings and working with SMEs, using ChatGPT, writing scripts, developing course surveys, eLearning, and accessible visual designs for instructor led trainings with compatible participant workbook and facilitator guide. Typing this out makes me realize how far I’ve come in this program in such a short time! The journey has been enjoyable and insightful. I look forward to continuing with IDC and landing my first ID job in the next 5 months.

Amanda M.


The Instructional Design & Tech Accelerator program is a great way to be immersed in the instructional design world. I have experience creating programs and courses for face-to-face and correspondence. This was my first real instruction on instructional design. It was very helpful and the feedback on the projects was very helpful.

Kirk Okumura


I really enjoyed participating in the Instructional Design & Tech Accelerator Certificate Program! It provides participants with an adequate amount of theory, stressing the practical application of the acquired knowledge. For example, it includes the instructional videos and practical activities helping learners master such important programs as Adobe Premiere Pro and Articulate Storyline 360. It also teaches participants in detail how to do their own training needs analysis, how to write the script for a live session, and how to prepare an instructional design document, facilitator guide, participant workbook, and a few other instructional design materials and documentation.

The program appears to have a strong social learning element with the organizers of the program, its former graduates, and fellow learners all taking part in reviewing finished projects, providing feedback on them, and answering questions from participants.

The program’s materials are well designed and very practical. I’m sure that the course companion, checklists, and the other additional resources included in the program will prove highly useful in designing our own online courses and training programs later too.

The live sessions with the facilitators/organizers and the other program’s participants expanded my way of thinking of designing learning experiences too. In addition, the program followed best practices in adult learning and focused on the practical application of the information included in the course.

The activities were designed and administered in a way respectful of my professional experience and my time. The facilitators’ detailed feedback and support regarding the results of my work on the practical activities from the program proved highly helpful for increasing my confidence and for enhancing my professional development as a future practicing instructional/curriculum designer and e-Learning developer.

With all that said, I don’t doubt that aspiring and practicing instructional designers, e-Learning developers, trainers, leaders, and developers of talent would learn from this program much, oh yes!

Olga Muranova


This is such a powerful and helpful program! I was lucky enough to be a part of a spring challenge lasting one week last year. I receieved such meaningful support and feedback through that experience – I was hooked! Shawntay and her team are there for you through the entire process. As a current teacher and future instructional designer, I appreciated how they were simultaneously supportive and constructive. They truly want you to succeed. You will be able to curate a portfolio that is strong and appealing to potential employers. I am starting my ID job search and am excited to continue my learning by digging into the bonus material available to Accelerators! There is so much to learn in this field and The Instructional Design Company is open and willing to share their knowledge!

Becca Bergman


Shawntay’s meticulous course design is fantastic. Her course provides a total solution/360 solution for becoming an instructional designer, including learning theories in chunks, applying learning as part of course design, learning technical aspects of ID, ensuring individual accountability to demonstrate learning products, and receiving expert feedback to shine the projects. I had an incredible experience with the “Instructional Design & Tech Accelerator Certificate Program” in my life, and I would highly recommend this premium course to anyone interested in becoming an Instructional Designer and eLearning Developer.

Shams Uddin Tabriz


My favorite thing about this program was how involved the community is. Joining the Instructional Design & Tech Accelerator program made it very easy for me to network and meet fellow educators who were also transitioning into instructional design. I also loved the accessibility to helpful workshops and coaching sessions. You were never alone in this program! Transitioning to a new career can be scary, but I really felt the genuine support and reassurance the coaches exhibited throughout the program. I’m happy to say that completing this program helped me land a new job as an eLearning Content Creator and for that, I will always be grateful.



If you are wanting to learn Instructional Design then you should take this course. It will take you from zero knowledge to actually having a portfolio that you can show off. It is organized, precise and thorough. It is well worth the investment. You won’t be disappointed!

TC Boyd


I would wholeheartedly recommend the Instructional Design & Tech Accelerator program to anyone who is looking to break into the ID field. After spending 14 years in education, I was ready for a change. A life event and the support of my family gave me the opportunity to focus full time on a career transition. Knowing that planning and creating had always been my favorite part of teaching, I found that Instructional Design would fit my skill set and interests.

After searching through multiple programs, I chose IDC for the content and value that it provided. Going through the program required a lot of time and effort, but I was fully dedicated and found that I loved completing the projects and lessons. I worked hard to go above and beyond what was required because I knew that my portfolio would be very instrumental in showing what I could do to future employers. My experience proved that to be true.

It took 12 weeks to complete the program with another 2 weeks for me to get my portfolio website the way I wanted it to look. I then began applying for jobs. I submitted over 100 applications, went through several interviews, received some no responses, and then received an offer of employment. I am very grateful that it only took about 4 weeks from when I began applying to receive that offer.

My new employer remarked on how well prepared I was for the job, how impressive my portfolio was, and the amount of information I had learned in the program. The Instructional Design & Tech Accelerator program definitely prepared me to transition from full-time Teacher to full-time Instructional Designer. I am now working remotely, have great benefits, enjoy fantastic work/life balance, and work with an amazing team that are extremely helpful and welcoming. I could not have done this without the Instructional Design & Accelerator program.

Stacy Richardson


The Instructional Design and Tech Accelerator program is worth the time and money! The modules are well organized and get at the heart of what instructional designers and e-Learning developers need to know and be able to do. And–support is there when you need it! It can be as individual or group-oriented as you make it. This is a great program to begin your journey as an instructional designer. I can’t wait to apply what I have learned in my future role as an ID! ⭐⭐⭐⭐⭐

Samantha Curtis Holness


The Instructional Design & Tech Accelerator Certificate Program was a cost-effective way to learn the skills necessary to become an ID and make the career transition that I have been wanting to make for a while. I walked away with a portfolio that has led to scheduling several interviews. I’m looking forward to pursuing these interviews and landing a job as an ID!

Margaret Elizondo


Shola Richards

Working with Shanwtay and Katie at the Instructional Design Company was a dream come true. Their creativity, expertise, and professionalism throughout the entire process was beyond top notch. I engaged them to help turn my first book into a training course, and I could not be happier with how the final product turned out. If you have an instructional design project and you’re considering which company to work with, you can stop your search and thank me later. They are truly the best in the business.

Shola Richards


Graphic Designer

I joined the Instructional Design & Tech Accelerator Certificate Program because I struggled to find jobs in instructional design beyond the development phase. I’ve done a couple of training programs with lots of random projects, but I was overwhelmed, not connecting the dots, and not good at structuring my writing to hit learning objectives. I was looking for motivation and direction at beginning a better Instructional Designer.

Shawntay’s teaching is honest;

Overall, the program’s structure of picking a topic and then building it from the ground up really made me see what a creative process is. I got the experience I was searching for, and I never wondered to myself, “”am I doing this wrong”” very often. The step-by-step application instructions for Storyline and Premiere Pro were terrific – even with my background as a graphic designer, that was new to me. The program’s methods and structure set the standard by which all instructional designers should follow. The feedback challenges made me look deeper into my work.

Signing up for this program is one of the best choices I have ever made. I am more confident as an Instructional Designer and really understand the process so much better than I did a year ago. In the beginning, I knew what I needed but was shy about saying it out loud. I have walked away knowing that I am an instructional designer, not just a piece of it. THANK YOU, SHAWNTAY and KATIE.

Gayle Bower


Teacher, Future Instructional Designer

I love how this course let’s you work at your own pace. I got great tips and learned many things. The ongoing support for multiple people and groups is what I love the best. You are never alone in this process. I have been able to adjust my resume and began creating a portfolio of work I’ve completed to add when applying for jobs. I use many of the PowerPoint skills in my lessons and trainings. I would highly recommend this for anyone wanting to become an instructional designer.

Laurie Henderson


Teacher, Future Instructional Designer

I have searched for the last few years to find some suitable career change where I wouldn’t have to earn another degree and where I could use the talents and skills I already have as a teacher. When I came across the Instructional Design Accelerator course, I loved the fact that Shawntay was a former teacher and could relate to a teacher’s need to transition from the classroom. This was what sold the course for me. Her experiences are invaluable especially when translating teacher duties to instructional designer duties. I would (and have) recommended this program to other teachers I know who are looking to transition out of the classroom. I do appreciate ALL of her feedback on my projects!

Wendy McMillian


L&D Project Manager

The Instructional Design & Tech Accelerator certificate program is one of the most comprehensive ID programs out there for beginners. If you’re looking to grow your schools in ID and development then I highly recommend this program. Not only will this program give you an overview of theory, but you will receive a thorough walkthrough of how to apply what you have learned. Although I had already secured a position in Learning & Development when I bought this course, it helped me to move up into a new position as a Learning & Development Project Manager!

Gabby Grimaldo


Future Instructional Designer

If you have any interest in ID, sign up for this program NOW! Shawntay and her team are top notch! The course content exceeded my expectations in a big way and the encouragement and support continues to be so valuable. You will not feel alone going through this course, you will learn so much, you’ll have many cheerleaders, and you will have fun!

Shanna Howe


Future Instructional Designer

I am really enjoying this program! It’s prerfect for someone who is thinking about a career shift to Instructional Design and does not have a lot of experience. This is my first real introduction to Instructional Design and it’s been the perfect beginner course to help me get my feet wet. The modules are broken down well and it’s great to go at your own pace and at your own time. The modules themselves are very comprehensive and you learn a lot from all of them. I really like how each one build upon each other and you’re working towards the bigger project of designing your first training course from scratch. I’m learning so much from going through this course! I was provided great feedback from Katie and Shawntay through the process via Trello Boards, comments on the Google documents, and Facebook group. This course has been well worth the time and effort and I appreciate the fact that I will always have the resources available to me after I complete the training (just in case I’m not quite ready to transition yet).

Aviva Berkowitz


Future Instructional Designer

I can’t say enough great things about the Instructional Design & Tech Accelerator Certificate Program! The length of the program is perfect; it doesn’t feel rushed and there’s just the right amount of structure to give you the accountability you need. There are so many opportunities to get live answers to any questions you have related to the course content or anything ID-related! This program gave me the support and structure I needed to both feel affirmed in the relevant skills I already had coming in and to fill in the gaps I had as a career-changer going into ID. Shawntay, Katie, and all the coaches are super helpful and supportive. I now feel confident that I have the tools and access to resources I need to apply for ID jobs without wondering if there’s something I’m “missing” in the preparation process. I’d highly recommend this program to anyone wanting to transition into ID or who just wants to brush up on their skills in the field.

Krista Johnson Awomoyi


This program has been INCREDIBLE! I have enjoyed the short and informative lectures, which is something I intend to do it my own classes, as well as the triads for accountability. My group has a What’s App chat that is ongoing all the time and will last long after the course is over. The weekly meetings gave us a chance to see what was going on, and some allowed us to find out how it REALLY is from people in the ID field. I am not finished yet, but I have learned so much to use in my regular online courses. I would encourage people interested in ID or online instructors interested in giving their courses a little more umph!

Dr. Jennifer Morrison


Freelance Instructional Designer

I’d highly recommend the Instructional Design & Tech Accelerator Certificate Program. I’m blown away by how much I learned in just 12 weeks. I had ID experience prior to taking this course and was just looking to get a better understanding of applying adult learning principles. This course well exceeded my expectations! Not only did I gain a clear understanding of adult learning principles, I was also able to apply those principles by creating assets for your portfolio using PowerPoint, Adobe Premiere Pro and Storyline. The hands on support that we received was top notch.

Darlene Dalgleish


Instructional Designer

This program is one of the most robust yet fulfilling L&D programs I’ve seen. I learned so much about the industry and about the limitlessness of my own capabilities. I am so appreciative of Shawntay and all of the trainers who took part in the program. They went above and beyond with not only guiding, but communicating live and working one on one or in small groups. If you are on the fence, I say take the leap and you will not regret it! There’s so much to learn, not only from the trainers, but also the learners in your group. Everyone comes in with their own skills and can be additional support and guidance for you. Thank you for creating this program!

Shawnice Edge


Instructional Designer Training Facilitator

Shawntay is an amazing individual. She is very knowledgeable in all aspects of ID and eLearning. She is also very compassionate and loves to help and see everyone around her grow and prosper. Shawntay has been a great mentor to me and she has helped me mature as an instructional designer and eLearning developer. She has provided me with opportunities when others have overlooked me. I am very grateful to have met and built a lifelong relationship with Shawntay.

I recently got hired into my first instructional design / training position and Shawntay was one of the first people to congratulate me!

Brian Hightower


Freelance Instructional Designer

My teacher-to-instructional-designer journey began two years ago when I left my teaching comfort zone and started my first freelance ID job. Now, I’m stepping out of the classroom and taking my freelance work full-time, so I’m thrilled to be joining the Tech Accelerator program. Adding technologies like Articulate 360 and Adobe Premiere Pro to my qualifications will help me take my courses to the next level and attract more clients!

Sarah Smith


Teacher Transitioning into Instructional Design

I am genuinely grateful for this course. I wanted a real-world perspective and feel like I got it. I’m teaching now, but nearing retirement age but can see myself working as an instructional designer well into my retirement years. My other goal is to take as many courses in statistics as possible in hopes of bringing some mathematical precision to the ROI question. Like you say, getting accurate metrics to measure ROI can be a challenge, but I intend to work on that part. That’s unimportant right now, what is important is the fact that I feel like this course was well worth every penny I spent and I would to it again in a heartbeat. I have too much going on right now, but as soon as I get some time freed up I intend to take your course in project management.

Lee R


Turns Your Written Thoughts Into a Masterpiece!

Shawntay Skjoldager can turn your written thoughts into a masterpiece. She is great to work with and the most organized person I know!

Sheryl Rhoades
President and CEO, The Creative Entreprenuer


Shawntay has been incredible!

Shawntay has been incredible and her team is responsive and effective in translating my training programs into professional presentations. Don’t hesitate to contact her for your project.

President and Principal of HRM Consulting, Inc.


IDC is My Secret Weapon to Soar Above My Competition!

The IDC team has been my secret and special weapon of success. They have delivered above and beyond with every single project out in front of them. They have met and beat timelines. They have been Uber responsive every step of the way. I keep them on speed dial and have and continue to recommend them to friends and clients. If you are in need of instructional design and plenty more, this is THE ALL-STAR team that will more than deliver and help make you and your project soar above the competition.

LT. COL. Jason O. Harris
U.S. Air Force Officer, Special Operations Pilot, U.S.A.F. Academy Instructor, Motivational Speaker


The Instructional Design & Tech Accelerator Certificate program with Shawntay was a very positive learning experience. No matter where I end up, I am likely to use things I’ve learned in this course, and I know it will help my career. I appreciated Shawntay’s positivity and the fact that she answered questions and gave personal feedback. I am leaving with lots of new skills, and more confidence!

Sarah Clowes


Not only is Shawntay the consummate educator herself, but she also knows how to drill down to the most critical skills and knowledge needed to make a career transition into instructional design. The Instructional Design & Tech Accelerator certificate program is jam packed with valuable resources, tips and techniques to succeed in the field. Shawntay and her team bring participants together into a fun learning community and are available for individual support and encouragement. I am gaining more confidence in my skills with every module and asset I create for my ID portfolio.

Teresa Catford


As someone already in the ID field…I felt comfortable with jumping into different software programs and hit the ground running. The Trello Board segment with Katie and Shawntay was extremely helpful. I never heard of Trello and now I can add it to my project management tool kit!

I would recommend to stay on track with the course schedule to maximize your return in the course and better utilize feedback from your trainers!

Of course…it is okay to go at your own pace as it isn’t a race!

I think this course is great to learn more about ID and demonstrate your ability to juggle your current job and complete training at the same time.


Amanda Hewitt


A Tremendous Asset to the Project Team!

Working with Shawntay and the Instructional Design Company has allowed our university to meet the growing demands of our programs. Shawntay’s expertise allowed for the course development to be completed on time and met all of the university requirements. Shawntay’s project management skills were phenomenal and allowed my team to work on other areas while she completed this project for us. Her work is of high quality and her professionalism and willingness to help made her a tremendous asset to the project team.

Amanda Buckley
Academic Quality Assurance Specialist, Abilene Christian University


Creative & Highly Talented!

Shawntay is a creative and highly talented instructional designer.  She brought a wealth of knowledge, expertise, and leadership that enabled her to own the design and creation of a full scale facilitator curriculum and train-the-trainer program.  It was a pleasure to partner with Shawntay, her project management and communication skills ensured the project was on time and on budget.

Susan Gatti
President, IMMIXID


Breaks Down Mammoth Projects

“Shawntay is quick study and carefully synthesizes information for presentations that are clear, concise and captivating. Her personality draws the audience in and her content mastery is excellent. A team player and organizer, Shawntay has the ability to break down mammoth projects, keep everybody on time and on task.”

Rick Miller
Author, Speaker, Strengths Coach


eLearning Development

“I have had many opportunities to work with Shawntay—mainly in the support of implementing new eLearning initiatives. I have been very impressed by her ability to quickly learn how to use rapid eLearning development tools and effectively use them to create multiple courses within a short timeframe. Shawntay’s enthusiastic nature, attention to detail, and dedication to her work make her a pleasure to work with and a great asset to both Texas A&M University-Commerce and the broader training community within the Texas A&M University System.”

Ashley Christian
Director of Learning Strategy, Caveo Learning


Top Notch Professional

Working with Shawntay has been an immense pleasure. She is atop notch professional who brings enthusiasm and extensiveexpertise to professional curriculum development and execution. Her knowledge of tried and true techniques to maximize the effectiveness of presentations is invaluable.

Nancy Drapeau, PRC
Vice President of Research, CEIR - Center for Exhibition Industry Research


Fortunate to Find Shawntay!

“I was fortunate to find Shawntay when our organization was looking to expand and update our educational offerings. Shawntay proved herself to be an educational and personal development expert who immediately made an impact with our clients throughout Europe. Everyone who came into contact with Shawntay was immediately impressed by her level of expertise and willingness to share her knowledge with those around her. I would not hesitate to recommend Shawntay to anyone looking for an education subject matter expert.”

Jonathan Burt
Director of Qualifications and NSD Services, Mary Kay Inc.


Short Turn Around. On Time. Under Budget!

“We hired Shawntay to develop a training facilitator’s guide and PowerPoint slide deck for an operations manual heavy with technical content. The project was made more challenging by a very short turn around, 5 business days, and the fact that the operations manual wasn’t complete and was being updated simultaneously with the facilitator’s guide and slide deck. Despite these challenges, Shawntay delivered as promised. On time and under budget.”

Dave Beeman, CPP
Vice President, Andy Frain Services


Need an Expert Who Consistently Delivers?

“Working with Shawntay you will immediately notice her professional presence and poise, but over time her tenacious pursuit of excellence and her skills in instructional development and adult learning will really impress you. I worked with her at Mary Kay, and was able to experience firsthand her great rapport with regional partners in Europe, understanding their unique sales force training needs. In addition, Shawntay consistently exhibited grace under pressure, made executive decisions to move business forward. If you are looking for an expert who consistently delivers and goes the extra mile to get things done, contact Shawntay!”

Mellora Moore
Marketing Director, Academic Partnerships


Quality Products & Solutions!

“I had had the pleasure of knowing and working with Shawntay on more than a few occasions. I found her to be a very good business partner and very committed to delivering a quality product or solution in a timely manner. I have always had a positive experience in partnering with Shawntay and would recommend that you consider leveraging her talent.”

Judy Owen, CPC
Transformational Leadership Coach


“Invest in yourself and take your skills to the next NEXT level!”

Get yourself signed up for Shawntay Skjoldager’s Instructional Design & Tech Accelerator Certificate Program today and be on your way to success! Within the first week of taking her course, you will experience growth! Be sure to plug into her Facebook Q&A sessions for personalized help, too. This is THE course to take if you are new to instructional design or have landed on the training team and need help getting started.

Patrick Hodges
Managing Partner, PHiG


“Her attendees get the most out of every training!”

I have witnessed first hand the hard work and dedication that Shawntay Michelle puts into trainings from start to finish. She has developed efficient and realistic ways to measure the effectiveness of her trainings, and not only are the trainings effective, but she ensures the quality of the trainings are top notch! Shawntay designs her trainings to be the most effective and efficient for modern day technology. This leads her trainings to be the most advanced in the field. Not only is she a wonderful Trainer, she is a wonderful developer as well. Who better to learn from than someone who has experience in all training capacities? Her attendees get the most out of every training! I would definitely recommend her training to colleagues who seek to learn more about training and instructional design.

Katie Yarbrough
Training Specialist, LegalShield


“Her enthusiasm for adult learning is contagious!”

Shawntay has exceptional knowledge and experience with all aspects of creating and implementing effective, performance based training for adults. She is exceptional at needs analysis – identifying target audiences and collaborating with business owners to keep training focused on business needs. And she is great to work with – always providing great support to get projects done on-time and on-target. She is always on the look-out for new and more effective ways to engage learners. Her enthusiasm for adult learning is contagious!

Mike Stubblefield
eLearning Developer/Instructional Designer, Vivos Therapeutics


“Spot on”

I have known and worked with Shawntay  as a education program director and use the expertise of ShawntayMichelle for the development of my presentations.  The service has always been “spot on” with professionalism, care and attention.  Shawntay’s recommendations to my ideas make me look good to my clients.

Owner, Certified Consulting Services


“Shawntay Skjoldager reached in and made my training life so much easier!”

I am new to the training design and development world and I was SO excited to get in there, but I really lacked the real-world knowledge that would set me apart from my peers. And, then Shawntay Skjoldager walked into my life with an outstretched hand and a seemingly endless list of ways to knock every training out of the park. From the Training Analysis Form to the Tay Tay tips, this course made my life so much easier and even ironed out the review process that I had been struggling with for months.

Take time to invest in your own learning and make sure to put Shawntay Michelle at the top of your personal development list!


Katie Carter
Training Specialist, LegalShield

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