You asked, Shawntay answers! I’ve got the answers to all your burning instructional design questions right here.
As an instructional design mentor, I have the pleasure of working with people coming from all different backgrounds. The one thing they have in common? They’re interested in instructional design and want to know where to start.
So here are some fantastic instructional design questions from our Hangout members to get you pumped about getting started in the field.
Your Instructional Design Questions, Answered: A Rapid-Fire Interview with Shawntay
Shawntay is in the hot seat. Let’s see if she has the answers to these common instructional design questions!
What are the best inexpensive tools an aspiring instructional designer can learn?
Best and inexpensive are two different categories! Luckily, a lot of the tools an instructional designer needs can be found for low or no cost. And I definitely recommend you stick to free tools for as long as you can.
Here are some basic tools you’ll need as an instructional designer:
Slides
Whether it’s for storyboarding, presenting to clients, or designing facilitator/participant guides, you’ll need something like Google Slides or Powerpoint. I love Google Slides, and it is free if you just have a basic Google Drive account.
However, as we learned in the Accelerator course, Powerpoint can be a designing super tool if you know how to use it. But, you’ll need to subscribe to Microsoft 365, which is around $100 a year.
Word Processing
This is a given, instructional designers work with a lot of written content. Since instructional designers are responsible for organizing subject matter, you’re not going to get very far if you’re using Notepad!
Just like with slides, Google offers a free tool, and Office 365 requires that yearly subscription.
Images
This is an important one that new instructional designers might not think about until they need it. Imagery is key in training, so you’ll need access to stock images that you have permission to use. There are some great free options like Unsplash and Pexels that will definitely get the job done.
Project Management
If you’re going to get (and stay) organized in any project, a project management tool is really useful. Aspiring instructional designers can use project management tools to organize their portfolio projects. It’s also great practice for when you land your first job, even if you use a different tool in your role, the foundation is already there.
Trello and ClickUp both have free versions that you can use while you’re getting started.
Do I need to purchase Articulate 360 or Captivate to be in the Instructional Design and Tech Accelerator program?
I get this question a lot, my Instructional Design and Tech Accelerator program has a whole module on using Storyline. We actually design a full course that you can use in your portfolio. But no, you don’t have to purchase a subscription to participate.
Articulate 360 offers a great free trial, it’s a full 30-days. If you wait to start your trial until we get to the Storyline module, you’ll have a course outline and a storyboard ready to work on in Storyline.
What’s the key to writing phenomenal learning outcomes?
This is one of my favorite instructional design questions. I always say the learning objectives are the destination you want to take your learner on. Your learning objectives need to be specific and measurable.
How can I effectively incorporate Bloom’s taxonomy into my learning objectives?
My advice concerning Bloom’s is to avoid the lower level. Those are the verbs like ‘define,’ and ‘understand,’. Those outcomes are actually implied in the upper-level categories. For example, if you’re able to synthesize something, you already understand it.
With that said my second piece of advice is to avoid double-barreled objectives. Don’t use two verbs in one outcome.
How many outcomes should you have per module?
The number of outcomes per module or per course all depends. There’s no magic number or one-size-fits-all here since every learning solution is different. It all comes down to how much a learner can really demonstrate at the end of a specific module or lesson.
Do I have to be a creative writer to be a good instructional designer?
I hear this concern, or something similar, a lot with aspiring instructional designers. You don’t have to be a creative writer or talented graphic designer to be successful.
Creativity is definitely an asset in instructional design, but it’s not a necessity. Your strength as an instructional designer is in your love of learning and your knowledge of the learning process.
What’s the best platform for my instructional design portfolio?
You can use any free tool to host your portfolio. If you already have your own website, use that! Otherwise, you can easily build or host an instructional design portfolio on Wix, Weebly, or Google Sites. If you already subscribe to Adobe Creative Cloud, the Adobe portfolio is included.
Start with a free version. As your portfolio grows, you can always explore more robust platforms that might be worth a monthly charge.
How can I market myself as a freelancer to get projects with small colleges or universities?
For instructional designers interested in working with Higher Education, you’ll be happy to hear that it’s common for smaller universities to contract out their course design.
You can find these roles in all of the traditional job search platforms like LinkedIn. The best way to get work in higher ed is by making connections. When you land one contract, network with those subject matter experts and make friends with the project managers. They can recommend you for upcoming projects in other departments or with sister schools.
What does a typical day in the life of an instructional design business owner look like?
Not everyone is going to like this, but I’m part of the 5 a.m. club! That block of time is really productive for me. Mostly because I’m not getting pinged or pulled into meetings. Some people have that protected, uninterrupted time later in the evening, but I’m a morning person!
The rest of my day is packed with prospective client meetings, coaching, and consulting. Depending on what part of the instructional design process my training projects are in, I might be organizing content or reviewing completed modules. On top of that, I’m always working to improve the Accelerator program and I like to check in with my Hangout members several times a week.
Not to mention the administrative side of owning a business- billing, balancing the books, forecast goal-setting. I’m not going to lie, it’s a lot of work. But it’s a rewarding experience and I wouldn’t trade it!
What’s your instructional design superpower?
I’m so happy to end on this question! I would say my instructional design superpower is being able to absorb massive amounts of information, then break it down in a way that’s easy for people to understand.
Wrapping it up
So, did I answer all of your instructional design questions? If not, you have to jump over to The Hangout. It’s full of great resources and if you don’t find what you’re looking for, you can ask me!
Before you leave- I told you what I think is my instructional design superpower, but what’s yours? Drop me a note in the comments or tell us about it in the Hangout!
The Testimonials are In:
Client
Shola Richards
Working with Shanwtay and Katie at the Instructional Design Company was a dream come true. Their creativity, expertise, and professionalism throughout the entire process was beyond top notch. I engaged them to help turn my first book into a training course, and I could not be happier with how the final product turned out. If you have an instructional design project and you’re considering which company to work with, you can stop your search and thank me later. They are truly the best in the business.
Shola Richards
Student
Graphic Designer
I joined the Instructional Design & Tech Accelerator Certificate Program because I struggled to find jobs in instructional design beyond the development phase. I’ve done a couple of training programs with lots of random projects, but I was overwhelmed, not connecting the dots, and not good at structuring my writing to hit learning objectives. I was looking for motivation and direction at beginning a better Instructional Designer.
After taking the Instructional Design & Tech Certificate program and joining my fantastic team for support, I found the structure and approach to be what I need to take my next steps, evening improving my skills in the development stage.
Gayle Bower
Student
Teacher, Future Instructional Designer
I love how this course let’s you work at your own pace. I got great tips and learned many things. The ongoing support for multiple people and groups is what I love the best. You are never alone in this process. I have been able to adjust my resume and began creating a portfolio of work I’ve completed to add when applying for jobs. I use many of the PowerPoint skills in my lessons and trainings. I would highly recommend this for anyone wanting to become an instructional designer.
Laurie Henderson
Student
Teacher, Future Instructional Designer
I have searched for the last few years to find some suitable career change where I wouldn’t have to earn another degree and where I could use the talents and skills I already have as a teacher. When I came across the Instructional Design Accelerator course, I loved the fact that Shawntay was a former teacher and could relate to a teacher’s need to transition from the classroom. This was what sold the course for me. Her experiences are invaluable especially when translating teacher duties to instructional designer duties. I would (and have) recommended this program to other teachers I know who are looking to transition out of the classroom. I do appreciate ALL of her feedback on my projects!
Wendy McMillian
Student
L&D Project Manager
The Instructional Design & Tech Accelerator certificate program is one of the most comprehensive ID programs out there for beginners. If you’re looking to grow your schools in ID and development then I highly recommend this program. Not only will this program give you an overview of theory, but you will receive a thorough walkthrough of how to apply what you have learned. Although I had already secured a position in Learning & Development when I bought this course, it helped me to move up into a new position as a Learning & Development Project Manager!
Gabby Grimaldo
Student
Future Instructional Designer
If you have any interest in ID, sign up for this program NOW! Shawntay and her team are top notch! The course content exceeded my expectations in a big way and the encouragement and support continues to be so valuable. You will not feel alone going through this course, you will learn so much, you’ll have many cheerleaders, and you will have fun!
Shanna Howe
Student
Future Instructional Designer
I am really enjoying this program! It’s prerfect for someone who is thinking about a career shift to Instructional Design and does not have a lot of experience. This is my first real introduction to Instructional Design and it’s been the perfect beginner course to help me get my feet wet. The modules are broken down well and it’s great to go at your own pace and at your own time. The modules themselves are very comprehensive and you learn a lot from all of them. I really like how each one build upon each other and you’re working towards the bigger project of designing your first training course from scratch. I’m learning so much from going through this course! I was provided great feedback from Katie and Shawntay through the process via Trello Boards, comments on the Google documents, and Facebook group. This course has been well worth the time and effort and I appreciate the fact that I will always have the resources available to me after I complete the training (just in case I’m not quite ready to transition yet).
Aviva Berkowitz
Student
Future Instructional Designer
I can’t say enough great things about the Instructional Design & Tech Accelerator Certificate Program! The length of the program is perfect; it doesn’t feel rushed and there’s just the right amount of structure to give you the accountability you need. There are so many opportunities to get live answers to any questions you have related to the course content or anything ID-related! This program gave me the support and structure I needed to both feel affirmed in the relevant skills I already had coming in and to fill in the gaps I had as a career-changer going into ID. Shawntay, Katie, and all the coaches are super helpful and supportive. I now feel confident that I have the tools and access to resources I need to apply for ID jobs without wondering if there’s something I’m “missing” in the preparation process. I’d highly recommend this program to anyone wanting to transition into ID or who just wants to brush up on their skills in the field.
Krista Johnson Awomoyi
Student
Freelance Instructional Designer
I’d highly recommend the Instructional Design & Tech Accelerator Certificate Program. I’m blown away by how much I learned in just 12 weeks. I had ID experience prior to taking this course and was just looking to get a better understanding of applying adult learning principles. This course well exceeded my expectations! Not only did I gain a clear understanding of adult learning principles, I was also able to apply those principles by creating assets for your portfolio using PowerPoint, Adobe Premiere Pro and Storyline. The hands on support that we received was top notch.
Darlene Dalgleish
Student
Instructional Designer
This program is one of the most robust yet fulfilling L&D programs I’ve seen. I learned so much about the industry and about the limitlessness of my own capabilities. I am so appreciative of Shawntay and all of the trainers who took part in the program. They went above and beyond with not only guiding, but communicating live and working one on one or in small groups. If you are on the fence, I say take the leap and you will not regret it! There’s so much to learn, not only from the trainers, but also the learners in your group. Everyone comes in with their own skills and can be additional support and guidance for you. Thank you for creating this program!
Shawnice Edge
Student
Instructional Designer Training Facilitator
Shawntay is an amazing individual. She is very knowledgeable in all aspects of ID and eLearning. She is also very compassionate and loves to help and see everyone around her grow and prosper. Shawntay has been a great mentor to me and she has helped me mature as an instructional designer and eLearning developer. She has provided me with opportunities when others have overlooked me. I am very grateful to have met and built a lifelong relationship with Shawntay.
I recently got hired into my first instructional design / training position and Shawntay was one of the first people to congratulate me!
Brian Hightower
Student
Freelance Instructional Designer
My teacher-to-instructional-designer journey began two years ago when I left my teaching comfort zone and started my first freelance ID job. Now, I’m stepping out of the classroom and taking my freelance work full-time, so I’m thrilled to be joining the Tech Accelerator program. Adding technologies like Articulate 360 and Adobe Premiere Pro to my qualifications will help me take my courses to the next level and attract more clients!
Sarah Smith
Student
Teacher Transitioning into Instructional Design
I am genuinely grateful for this course. I wanted a real-world perspective and feel like I got it. I’m teaching now, but nearing retirement age but can see myself working as an instructional designer well into my retirement years. My other goal is to take as many courses in statistics as possible in hopes of bringing some mathematical precision to the ROI question. Like you say, getting accurate metrics to measure ROI can be a challenge, but I intend to work on that part. That’s unimportant right now, what is important is the fact that I feel like this course was well worth every penny I spent and I would to it again in a heartbeat. I have too much going on right now, but as soon as I get some time freed up I intend to take your course in project management.
Lee R
Client
Turns Your Written Thoughts Into a Masterpiece!
Shawntay Skjoldager can turn your written thoughts into a masterpiece. She is great to work with and the most organized person I know!
Sheryl Rhoades
President and CEO, The Creative Entreprenuer
Client
Shawntay has been incredible!
Shawntay has been incredible and her team is responsive and effective in translating my training programs into professional presentations. Don’t hesitate to contact her for your project.
Beth B. De Lima, MBA, SPHR-CA, SHRM-SCP
President and Principal of HRM Consulting, Inc.
Client
IDC is My Secret Weapon to Soar Above My Competition!
The IDC team has been my secret and special weapon of success. They have delivered above and beyond with every single project out in front of them. They have met and beat timelines. They have been Uber responsive every step of the way. I keep them on speed dial and have and continue to recommend them to friends and clients. If you are in need of instructional design and plenty more, this is THE ALL-STAR team that will more than deliver and help make you and your project soar above the competition.
LT. COL. Jason O. Harris
U.S. Air Force Officer, Special Operations Pilot, U.S.A.F. Academy Instructor, Motivational Speaker
Client
A Tremendous Asset to the Project Team!
Working with Shawntay and the Instructional Design Company has allowed our university to meet the growing demands of our programs. Shawntay’s expertise allowed for the course development to be completed on time and met all of the university requirements. Shawntay’s project management skills were phenomenal and allowed my team to work on other areas while she completed this project for us. Her work is of high quality and her professionalism and willingness to help made her a tremendous asset to the project team.
Amanda Buckley
Academic Quality Assurance Specialist, Abilene Christian University
Client
Creative & Highly Talented!
Shawntay is a creative and highly talented instructional designer. She brought a wealth of knowledge, expertise, and leadership that enabled her to own the design and creation of a full scale facilitator curriculum and train-the-trainer program. It was a pleasure to partner with Shawntay, her project management and communication skills ensured the project was on time and on budget.
Susan Gatti
President, IMMIXID
Client
Breaks Down Mammoth Projects
“Shawntay is quick study and carefully synthesizes information for presentations that are clear, concise and captivating. Her personality draws the audience in and her content mastery is excellent. A team player and organizer, Shawntay has the ability to break down mammoth projects, keep everybody on time and on task.”
Rick Miller
Author, Speaker, Strengths Coach
Client
eLearning Development
“I have had many opportunities to work with Shawntay—mainly in the support of implementing new eLearning initiatives. I have been very impressed by her ability to quickly learn how to use rapid eLearning development tools and effectively use them to create multiple courses within a short timeframe. Shawntay’s enthusiastic nature, attention to detail, and dedication to her work make her a pleasure to work with and a great asset to both Texas A&M University-Commerce and the broader training community within the Texas A&M University System.”
Ashley Christian
Director of Learning Strategy, Caveo Learning
Client
Top Notch Professional
Working with Shawntay has been an immense pleasure. She is atop notch professional who brings enthusiasm and extensiveexpertise to professional curriculum development and execution. Her knowledge of tried and true techniques to maximize the effectiveness of presentations is invaluable.
Nancy Drapeau, PRC
Vice President of Research, CEIR - Center for Exhibition Industry Research
Client
Fortunate to Find Shawntay!
“I was fortunate to find Shawntay when our organization was looking to expand and update our educational offerings. Shawntay proved herself to be an educational and personal development expert who immediately made an impact with our clients throughout Europe. Everyone who came into contact with Shawntay was immediately impressed by her level of expertise and willingness to share her knowledge with those around her. I would not hesitate to recommend Shawntay to anyone looking for an education subject matter expert.”
Jonathan Burt
Director of Qualifications and NSD Services, Mary Kay Inc.
Client
Short Turn Around. On Time. Under Budget!
“We hired Shawntay to develop a training facilitator’s guide and PowerPoint slide deck for an operations manual heavy with technical content. The project was made more challenging by a very short turn around, 5 business days, and the fact that the operations manual wasn’t complete and was being updated simultaneously with the facilitator’s guide and slide deck. Despite these challenges, Shawntay delivered as promised. On time and under budget.”
Dave Beeman, CPP
Vice President, Andy Frain Services
Client
Need an Expert Who Consistently Delivers?
“Working with Shawntay you will immediately notice her professional presence and poise, but over time her tenacious pursuit of excellence and her skills in instructional development and adult learning will really impress you. I worked with her at Mary Kay, and was able to experience firsthand her great rapport with regional partners in Europe, understanding their unique sales force training needs. In addition, Shawntay consistently exhibited grace under pressure, made executive decisions to move business forward. If you are looking for an expert who consistently delivers and goes the extra mile to get things done, contact Shawntay!”
Mellora Moore
Marketing Director, Academic Partnerships
Client
Quality Products & Solutions!
“I had had the pleasure of knowing and working with Shawntay on more than a few occasions. I found her to be a very good business partner and very committed to delivering a quality product or solution in a timely manner. I have always had a positive experience in partnering with Shawntay and would recommend that you consider leveraging her talent.”
Judy Owen, CPC
Transformational Leadership Coach
Client
“Invest in yourself and take your skills to the next NEXT level!”
Get yourself signed up for Shawntay Skjoldager’s Instructional Design & Tech Accelerator Certificate Program today and be on your way to success! Within the first week of taking her course, you will experience growth! Be sure to plug into her Facebook Q&A sessions for personalized help, too. This is THE course to take if you are new to instructional design or have landed on the training team and need help getting started.
Patrick Hodges
Managing Partner, PHiG
Client
“Her enthusiasm for adult learning is contagious!”
Shawntay has exceptional knowledge and experience with all aspects of creating and implementing effective, performance based training for adults. She is exceptional at needs analysis – identifying target audiences and collaborating with business owners to keep training focused on business needs. And she is great to work with – always providing great support to get projects done on-time and on-target. She is always on the look-out for new and more effective ways to engage learners. Her enthusiasm for adult learning is contagious!
Mike Stubblefield
eLearning Developer/Instructional Designer, Vivos Therapeutics
Client
“Spot on”
I have known and worked with Shawntay as a education program director and use the expertise of ShawntayMichelle for the development of my presentations. The service has always been “spot on” with professionalism, care and attention. Shawntay’s recommendations to my ideas make me look good to my clients.
Al Lomas CMP, CEM, CMM, CFE
Owner, Certified Consulting Services
Client
“Shawntay Skjoldager reached in and made my training life so much easier!”
I am new to the training design and development world and I was SO excited to get in there, but I really lacked the real-world knowledge that would set me apart from my peers. And, then Shawntay Skjoldager walked into my life with an outstretched hand and a seemingly endless list of ways to knock every training out of the park. From the Training Analysis Form to the Tay Tay tips, this course made my life so much easier and even ironed out the review process that I had been struggling with for months.
Take time to invest in your own learning and make sure to put Shawntay Michelle at the top of your personal development list!
Katie Carter
Training Specialist, LegalShield
